Vibrant is First to Bring Premium Contextual Ad Solutions to Asia Pacific

By Vibrant, PRNE
Thursday, September 8, 2011

LONDON, September 9, 2011 -

Vibrant, the global leader in premium contextual advertising solutions, announced the opening of its first Asia Pacific operations, through a partnership with Avid Media PTY Ltd, Sydney, Australia. Vibrant will now offer local support for its global and region-specific clients including: Amex, Hewlett Packard, IBM, IAG Insurance Australia Group, Splenda, Paramount, Mazda, Ford, Hyundai and Johnson & Johnson.

Jeff Babka, COO & CFO of Vibrant, says, “As the industry leader of premium contextual technologies, we are the first to move into the region, providing a full suite of contextual solutions for premium advertisers and publishers, and our 200-million-plus unique users. We will continue to expand globally and further the success and rapid growth we’ve seen in the US and EU markets.”

Martin Forbes, Senior Vice President, Corporate Operations of Vibrant, says, “We have been working in APAC for more than three years through our London-based international team. In this time we’ve seen substantial growth with our contextual products, so the time is right for us to expand and provide local support for our top 100 global brand clients.”

Avid Media PTY Ltd is headed by Pamela Phelan, a former Vibrant executive, who has an extensive leadership background in advertising sales.

Publishers working exclusively with Vibrant in the region include IDG;, a News Digital Media site; and, one of Australia’s largest automobile sites.

Vibrant set up an International Sales Team in 2007, and has grown its global revenues year on year and managed global, multi-region and in-country contextual advertising programs for its clients.  Currently operating in 30 markets worldwide, Vibrant has a portfolio of 6,000 premium publishers globally and 250 million unique users per month (comScore, 2011). Over the past 11 years, Vibrant has innovated in the in-text and contextual advertising arena, offering a suite of options for marketers and publishers to bring real information to users within the context of a page, such as video streams, social media feeds, product reviews, dynamic feeds and real-time geo-targeted advertising.

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising.  With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites.  Vibrant works with top brand advertisers such as Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard.

The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognised by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005.  For more information, visit or or or

Further information: Helen Mussard, Senior European Marketing Manager, Vibrant UK: +44(0)207-239-0102 /
Helen.mussard at; Lorette Nettar, PR, Vibrant UK: +44(0)7968-521-684 / lorette.nettar at

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