Contextual Ad Leader Vibrant Signs New Premium PublishersBy Vibrant, PRNE
Sunday, September 11, 2011
LONDON, September 12, 2011 -
Vibrant has expanded its portfolio by signing 15 new publishers, reinforcing its position as market leader for premium contextual advertising solutions. The addition of the popular financial services site Motley Fool, and the respected investment titles from Incisive Media grows Vibrant’s financial services offering; while adding to its lifestyle sector with Confetti, Mydish and the popular men’s magazine site Loaded.
The Motley Fool, which champions shareholder values and advocates for the individual investor has 450,000 unique users and 12 million monthly page impressions. Incisive Investments features ifaonline.co.uk; investmentweek.co.uk, professionalpensions.com and yourmortgage.co.uk.
Terry Kelleher, Sales & Marketing Director of The Motley Fool, says: “Our site is all about educating, amusing and enriching the investment community. We’re excited to join Vibrant’s publisher network which will allow us to bring premium brands to our engaged audience while maintaining the quality of our offering.”
Brad Chuck, Online Manager at Incisive Investments comments, “Vibrant’s contextual advertising solutions have been instrumental in showcasing the future of video demand in online creative, and has caused a serious amount of excitement and interest from our clients. The ease and non-intrusive way in-text advertising works is of huge benefit to our financial websites offering the user the freedom to choose whether or not to interact with the advertising. We have seen a steady financial income that is impressive considering the niche market of our websites. We enjoy an excellent partnership with Vibrant, and we are excited by the new Social Bar feature, a concept we expect to be a huge hit with our advertisers.”
Boosting its “Lifestyle” portfolio, Vibrant has also signed Confetti, the number one wedding retail site now in its 12th year online, which has 4.2 million UK page views (comScore July 2011); Mydish.co.uk - a food lovers online community site, founded by Carol Savage, who earned funding from Deborah Meaden in the infamous Dragon’s Den; and loaded.co.uk, the iconic men’s magazine aimed at 16-34 year old men with 2 million page views per month.
Martin Forbes, Senior Vice President and Managing Director, Europe at Vibrant, says, “We offer a comprehensive publisher network that is sought by blue-chip advertisers. These new sites enrich our network portfolio, therefore giving us premium content and greater reach across important sectors including Technology and Business; Automotive; Lifestyle; Food & Drink; and Sports categories. As market-leader in providing contextual advertising solutions, Vibrant reaches 59% of the internet population, through 6,000 premium publishers.”
Vibrant has recently added to its full suite of contextual products, which now includes toolbar, display and in-text contextual advertising. The variety has proved a hit with publishers, who are able to tailor and choose the best solution for their audience.
New Publisher Signings to August 2011:
Business: Rightbiz.co.uk, Mba360.co.uk, Thepost.ie, Irishexaminer.ie
Finance: fool.co.uk; Incisive Investment; Livecharts.co.uk; Moneyterms.co.uk; Mandadeals.co.uk; Shareprices.co.uk
Lifestyle:Mydish.co.uk; Loaded.co.uk; Confetti
Sport: Vital Football
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard.
The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognised by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005. For more information, visit www.vibrantmedia.co.uk or www.hyperlinkevolved.com or ww.facebook.com/vibrantmedia or twitter.com/vibrantmedia.
Further information: Helen Mussard, Senior European Marketing Manager, Vibrant UK: +44(0)207-239-0102 / Helen.mussard at vibrantmedia.com; Lorette Nettar, PR, Vibrant UK: +44(0)7968 521 684 / lorette.nettar at vibrantmedia.com
Tags: London, September 12, United Kingdom, Vibrant