Cognizant Funds Research at MIT Center for Digital Business on Emerging Social Workplace
By Cognizant, PRNEMonday, June 6, 2011
TEANECK, New Jersey, June 7, 2011 -
- Three-Year Research Program to Focus on Impacts of Digitization in
Communications, Information, Media and Entertainment Industries
Cognizant (NASDAQ: CTSH), a leading provider of consulting, technology,
and business process outsourcing services, today announced it has entered
into a three-year agreement with the MIT Center for Digital Business (CDB) to
fund research on the impacts of new technologies in the communications,
information, media and entertainment (CIME) industries. The research program
will focus on "Trends in Technology, Work, and Leadership Development in the
CIME Sector: Emergence of the Social Workplace."
Dr. Andrew McAfee, Principal Research Scientist and author of Enterprise
2.0, is the Principal Investigator of the research team, along with Dr. Erik
Brynjolfsson, Director of the MIT Center for Digital Business, and Dr. George
Westerman, Research Scientist. All three are experts in the strategic
potential of information technology and the organizational aspects of
technology innovation.
"Companies in the CIME sector, by their very nature as content creators
and distributors, have been permanently transformed by digitization and the
advent of powerful new communication tools, bringing deep changes to
processes, products, revenue models, pricing, internal organization, and
customer relationships. Our work with MIT will help our CIME clients
understand the emerging social workplace by providing frameworks and insights
to address these new competitive challenges," said Francisco D'Souza,
President and CEO of Cognizant.
"Business leaders in the CIME industries have faced tremendous
uncertainty in the face of industry-shaping technologies and have been
lacking a playbook to guide their strategies. This program will conduct
comprehensive research on the transformative effects of social networks,
virtualization, collaboration, and other technologies in the CIME industries,
enabling them to more effectively produce their products, serve their
customers, and compete with other companies," said Dr. Andrew McAfee,
Associate Director, MIT Center for Digital Business
(ebusiness.mit.edu/).
About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology,
consulting, and business process outsourcing services, dedicated to helping
the world's leading companies build stronger businesses. Headquartered in
Teaneck, New Jersey (U.S.), Cognizant combines a passion for client
satisfaction, technology innovation, deep industry and business process
expertise, and a global, collaborative workforce that embodies the future of
work. With over 50 delivery centers worldwide and approximately 111,000
employees as of March 31, 2011, Cognizant is a member of the NASDAQ-100, the
S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the
top performing and fastest growing companies in the world. Visit us online at
www.cognizant.com or follow us on Twitter: Cognizant.
Forward-Looking Statements
This press release includes statements which may constitute
forward-looking statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to future
events that may not prove to be accurate. Factors that could cause actual
results to differ materially from those expressed or implied include general
economic conditions and the factors discussed in our most recent Form 10-K
and other filings with the Securities and Exchange Commission. Cognizant
undertakes no obligation to update or revise any forward-looking statements,
whether as a result of new information, future events, or otherwise.
Catherine Marenghi (U.S.), +1-781-223-8673, catherine.marenghi at cognizant.com, or Harsh Kabra (India), +91-982-327-3191, Harsh.Kabra at cognizant.com
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