Concurrent to Debate the Future of Advertising at IP&TV World Forum in LondonBy Concurrent, PRNE
Wednesday, March 16, 2011
Company also will demo personal video sharing solution designed to drive revenue for operators at Stand No. 267
ATLANTA, March 17, 2011 - Concurrent (Nasdaq: CCUR), a global leader in video, media data and
advertising solutions, will explore the future of TV advertising as part of
IP&TV World Forum in London at the Olympia Convention Centre, March 22-24,
(Logo: photos.prnewswire.com/prnh/20110317/CL67141LOGO )
Paul Haddad, Concurrent's senior vice president of Media Data and
Advertising Solutions, will join a diverse panel of industry professionals
across the multiplatform TV spectrum to debate the best ways to reach
consumers through advertising on new platforms. The "TV Everywhere; is
advertising welcome too?" session is on Wednesday, March 23, at 17:20 p.m.
Other panelists joining Haddad include: -- Deborah Armstrong, SVP of Sales for Fox International Channels, UK -- Tess Alps, CEO of Thinkbox, UK -- Thomas Curwen, CEO of Kii Marketing, UK and -- Nigel Walley, Managing Director for Decipher, UK
"With today's consumers watching content over any network and any device,
it's up to us as industry leaders to ensure the content and advertising
provided is relevant," said Haddad. "By collecting and correlating
census-level media data from multiple screens, we can better understand
consumer preferences, and ensure we deliver intelligently targeted
advertising and content strategies."
The panel will dive into a number of topics, including consumers'
receptivity to advertising on new video platforms; emerging technologies to
capture viewer behavior; and best practices for engaging consumers through
increasingly personalized content and targeted advertising.
As part of IP&TV World Forum 2011, the leading event on Hybrid, IP &
Connected TV, Concurrent also will demonstrate its new personal video sharing
solutions that was previously only available online. Through its i2TV-v Share
service based on Concurrent's Unified Services Delivery Platform (USDP) and
VoD system cable operators now can let their subscribers share personal
videos across all three screens- TV, PC, and mobile phone.
At Stand No. 267 Concurrent will show how cable operators can bring this
technology to their subscribers, as well as talk about options on how to
generate revenue from subscriptions, advertising and more.
IP&TV World Forum 2011 is being held March 22-24, 2011 at Olympia
Convention Centre in London. For more information on the show, visit:
Concurrent (Nasdaq: CCUR) is a global leader in innovative solutions that
enable the seamless delivery, management and monetization of video on any
screen. Built on a solid foundation of video firsts and patented, Emmy(R)
Award winning technology, Concurrent's screen-independent video delivery and
media data solutions create a truly holistic, 360 degree view of the consumer
video experience. By harnessing the full potential of video, Concurrent
provides customers in the cable, telco, wireless, web, advertising and
content development industries with new revenue opportunities such as
advanced advertising. Concurrent's video solutions are built upon a rich
heritage of high-performance real-time technology, which also powers
solutions for the defense, aerospace, automotive and financial industries.
Concurrent has offices in North America, Europe and Asia. For more
information, please visit www.ccur.com. Concurrent, Concurrent
Computer Corporation and its logo are registered trademarks of Concurrent
For more information, contact: ------------------------------ Media Relations: Arketi Mike Neumeier +1-404-929-0091 x210 firstname.lastname@example.org Concurrent Jenny Stallings, Director of Marketing +1-678-258-4166 email@example.com Investor Relations: Concurrent Kirk Somers, Executive VP of Corporate Affairs +1-678-258-4000 firstname.lastname@example.org PondelWilkinson Rob Whetstone +1-310-279-5963 email@example.com
Media Relations: Mike Neumeier, Arketi, +1-404-929-0091 ext. 210, mneumeier at arketi.com; or Jenny Stallings, Director of Marketing, Concurrent, +1-678-258-4166, pr at ccur.com; or Investor Relations: Kirk Somers, Executive VP of Corporate Affairs, Concurrent, +1-678-258-4000, investor.relations at ccur.com; or Rob Whetstone, PondelWilkinson, +1-310-279-5963, rwhetstone at pondel.com
Tags: Atlanta, Concurrent, England, georgia, March 17