MOOD MEDIA Signs Strategic Partnership With CLEAR CHANNEL FranceBy Mood Media Corporation, PRNE
Wednesday, December 14, 2011
PARIS, December 15, 2011 -
Mood Media Installs its Signature Digital Signage Player Across the Clear Channel France Screen Network
Mood Media France, a subsidiary of Mood Media Corporation (TSX: MM) (LSE: MM), the world’s largest in-store media specialist announces the signature of a strategic partnership with Clear Channel France.
Mood Media will provide the technical platform responsible for broadcasting across the Clear Channel France screen network, which incorporates 96 commercial outlets throughout France. (72 Ségécé-Klépierre centers, 24 Unibail-Rodamco centers and all the Carrefour Property centers) As a result, 900 screens will showcase an innovative blend of advertising, information and entertainment.
“We are very happy with this collaboration, which clearly demonstrates both our technical excellence and the reliability of our software. Mood Media has many years experience with digital signage applications and is delighted to partner with the Clear Channel France advertising network.” states Claude Nahon, President of Mood Europe.
Mood Media will integrate its digital content software, TeamCo, across the extensive Clear Channel France screen network. TeamCo has been developed by Mood’s technical team and is currently supporting more than 10,000 screen applications across 30 countries.
An essential part of digital communication networks is the ability to control how content is broadcast and presented across multiple screen formats. TeamCo has been developed to administer such control with ease and precision.
Lorne Abony, CEO and Chairman of Mood Media Corporation adds, “This partnership is testament to the credibility of our technology and business approach. We are delighted to support Clear Channel France with Mood Media technology and experience”.
About Mood Media Corporation
Mood Media Corporation (TSX:MM) (LSE:MM) (AIM:MM), named Canada’s fastest growing company by PROFIT Magazine, is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak and Mood Entertainment, Mood Media Corporation’s products and services reach 100 million people every day.
Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
For more information, please go to www.moodmedia.com or contact:
SVP Corporate Marketing
Tags: December 15, France, Mood Media Corporation, Paris