Creating a Customer-Centric Community in the UAE

By Iqpc Middle East, PRNE
Sunday, August 14, 2011

DUBAI, UAE, August 15, 2011 -


UAE Ministry of Interior Engaged in Providing Outstanding Public Service and Promoting Customer Service Excellence Across the UAE.

Held under the patronage of His Highness Lieutenant General Sheikh Saif Bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Interior, the UAE Customer Service Week will play a key role in supporting the implementation of a customer-centric culture to raise standards and provide quality services in the UAE. An abundance of customer service related activities, including a four-day high-level summit and two awards ceremonies, will take place across the country from 3-6 October 2011.

Increases in revenue, higher rates of client satisfaction and significant savings in operating costs are some of the benefits to an organisation that implements a customer-centric approach and measures and benchmarks its customer service performance.

Following the launch of its Customer Service Charter last May, the UAE Ministry of Interior is going one-step further in its vision to provide and promote high quality services to customers. The Ministry has indeed announced its support to the implementation of an annual customer service week in the UAE. The Customer Service Week initiative, already celebrated for several years in the UK, US, Australia and Canada, aims at encouraging and demonstrating the commitment of the public and private sector in developing a customer and citizen-centered approach.

Supporter of the UAE Customer Service Week initiative, Philip Forrest, President of The International Customer Service Institute (TICSI), highlighted that ‘customer and citizen-centred service quality has never presented a more fundamental and relevant strategic opportunity to improve organisational performance. By understanding the positive commercial realities of service as a competitive differentiator and sustained value driver, businesses can intensify the customer experience, reinforce on-going customer loyalty and maintain healthy profitable growth’.

Both public and private sector organisations are invited to participate in the 2011 UAE Customer Service Week. Dubai Bank, UAE Customer Service Week’s Official Platinum Partner, and Dubai Airports, Official Partner, will share their experience in delivering quality customer service.

Waleed Saeed Al Awadi,Deputy Chief Marketing Officer, Head of Branches and Royal Banking at Dubai Bank stated that ‘there are no boundaries to customers’ expectations as needs are dynamic and ever changing, but the right discipline, culture, processes and a strong visionary leadership are the winning ingredients for success’.

The UAE Ministry of Interior, TICSI, Dubai Bank and Dubai Airports will be joined by regional and international experts to raise awareness and standard of customer service across the UAE. They will exchange best practices in improving customer satisfaction, retention and loyalty and discuss challenges, techniques and methods to develop a customer-focused culture and a sustainable customer service strategy.

For more information on the 2011 UAE Customer Service Week, visit, email or call +971-4-364-2975


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