Currys and PC World Unveil 2-in-1 Megastore in Merry Hill

25 New Jobs Created for Local Area

LONDON, May 20, 2010 - Currys and PC World, the UK's leading electrical retailers, will open the
doors to a brand new joint store in Merry Hill on June 3rd, 2010. The 2-in-1
Megastore has created new jobs in the local area and offers Dudley residents
a great new electrical shopping destination in the area.

The new store provides the best of both brands under one roof, making
shopping for electricals a much simpler and more enjoyable experience for
customers. The new store will offer the widest ranges and best selection of
electricals from both Currys and PC World, ensuring a better shopping
experience for customers.

The new joint store showcases over 9000 products, including a huge range
of TVs (www.currys.co.uk/gbuk/index.html), over 100 digital cameras
(www.pcworld.co.uk/gbuk/photo-sat-nav-81-u.html) SKUs and over 80 MP3
players (
www.dixons.co.uk/gbuk/mp3-players/169_1273_10323_xx_xx/xx-criteria.html),
including brands such as Apple and Archos.

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this hyperlink into your Internet browser's URL address field. Remove the
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The new 2-in-1 store offers customers a 'hands-on' product experience
coupled with extended product ranges, which is designed to meet all
technology needs. This Store has a huge selection of interactive 'play
tables' allowing customers to pick up, turn on and test out a wide range of
products before they purchase including premium brands such as Apple, Bose,
Siemens, Liebherr, Bosch, Miele and more.

Mike Gill, Store Director, comments: "The new 2-in-1 Megastore in Merry
Hill brings together the best from both Currys and PC World and offer
shoppers a great range of consumer electronics. The store opening is also a
boost to the local economy with new jobs created."

"Customers will be greeted by an exciting, fun and interactive in-store
experience where they can test out and play with products and get impartial
advice from store colleagues. Whether you're tech-savvy or need a bit more
advice with your purchases, the staff will be on hand to make sure you get
the most out of your visit."

The Merry Hill store colleagues have all taken part in a new training
programme; specifically designed by the retailer, to ensure they can offer
customers help and advice to enable them find the right solution to their
individual needs and technology requirements. As well as improved customer
service and a new in-store experience, Currys and PC World remain committed
to giving customers the best-priced electrical goods.

The Merry Hill 2in1 Megastore is part of an ongoing Currys and PC World
refurbishment program across the country.

Mike added: 'The Merry Hill Megastore will offer an unbeatable
combination of value, choice and service and will be the number one
destination for electrical products in the area."

About Currys:

    - Currys is the UK's biggest electrical retailer with a network of over
    500 stores nation-wide, including out of town stores, high street Currys
    digital stores and a Currys Megastore in the Midlands.

    - The first Currys store opened in Leicester in 1896 - selling bicycles.

    - Currys is a multi-channel retailer offering the widest selection of
    electricals in the UK in its stores and online at
    www.currys.co.uk.

    - Currys products are available at the same price whether bought in a
    store or online.

    - Currys wants to offer its customers the lowest prices, so checks prices
    every week. If a customer finds the same product and offer at a cheaper
    price in another retail store, it will match it and refund the customer
    10% of the difference.

    - Currys offers customers a "hassle free" shopping experience with the
    convenience of next day delivery, seven-days a week and delivery slots
    from 7.00am to 10.00pm, as well as installation services and
    comprehensive after-sales support, including 24-hour helplines and a
    national team of engineers called the TechGuys.

    - Currys also offers a simple 'Reserve and Collect' service. Customers
    can go online and secure items at a designated store, which will be ready
    for collection just one hour later, at a guaranteed low price.

    - Currys customers have the option of a comprehensive product support
    service, whatever happens(TM) which offers fast and convenient repairs
    and technical support.

    - Currys WEEE recycling scheme has been named Retail Week's Customer
    Service Initiative 2008. Available free of charge, the service allows
    customers who are buying new electrical products to return their old ones
    to any of Currys stores across the country, even if the original product
    was not bought from Currys.

    - Currys have now recycled over 1.3 million products including 450,000
    fridges and 100,000 TVs.

About DSG international plc:

    - DSG international plc is one of Europe's leading specialist electrical
    retailing groups. It operates a multi-channel approach to electrical
    retailing and trades through more than 1,300 retail and online stores,
    spanning 28 countries and employing nearly 40,000 people. More than 100
    million customers shop in-store and online with DSGi every year.

    - DSGi's retail and e-tail brands include PC World, Currys and
    Dixons.co.uk in the UK and Ireland, Elkj0p in the Nordic countries,
    UniEuro in Italy, Kotsovolos in Greece and Cyprus, Electro World in
    central Europe, Greece and Turkey, PC City in Spain and Italy, and
    Pixmania.com across Europe.

    - DSGi offers customers a comprehensive range of after sales services,
    including our national customer support operation for IT and digital
    technology, The TechGuys, which offers telephone and home-based support
    services throughout the UK. It also runs a multi-brand business-to-
    business operation in the UK.

    For further information please contact:
    Brett Lowther
    Talk PR
    +44(0)20-7544-3783
    Brett.lowther@talkpr.com

    Anina Castle
    Head of Consumer PR
    anina.castle@dsgiplc.com

For further information please contact: Brett Lowther, Talk PR, +44(0)20-7544-3783, Brett.lowther at talkpr.com; Anina Castle, Head of Consumer PR, anina.castle at dsgiplc.com