Dassault Falcon Launches New Spares Pricing Initiatives

ATLANTA, Georgia, October 19, 2010 - Dassault recently launched two new initiatives to help Falcon operators
reduce operating costs. The new "High Volume Discount" program for spare
parts purchases and free shipping on core returns purchases from Dassault are
part of a broader effort to reward customers and further improve the customer
service experience.

"We continually strive to find ways to exceed our customers'
expectations," said Jacques Chauvet, Senior Vice President of Worldwide
Customer Service. "In a challenging economy where all flight departments are
working with smaller budgets, we are working with our customers to keep their
costs low through initiatives like the two new programs we launched this
year."

Dassault's High Volume Discount program is based upon a customer's total
annual spare parts purchases from Dassault, with a discount being applied to
qualifying purchases in the following year. The updated program includes
three new tiers of purchase volume, each with its own discount, allowing
operators who fall into these categories to potentially qualify for a higher
discount in 2011.

As an added benefit to customers, all purchases made from Dassault Falcon
in 2009 will qualify toward discount eligibility under the new program.
Purchases of Service Bulletin Kits, exchange parts, tool rentals,
documentation and parts purchases through an authorized service center in
conjunction with maintenance are all applicable towards the total annual
eligible purchase volume.

Free Shipping on Core Returns

Another new program implemented this year provides free shipping of a
core return back to a parts distribution center when a customer purchases an
exchange unit from Dassault. "In addition to their purchase being applied
towards a high volume discount, this program benefits the customer in two
other important ways," said Chauvet. "The customer saves a direct cost on
shipping, but perhaps even more important is that prompt returns ensure a
fast turnaround time on repairs, and ultimately higher parts availability
when the customer needs a critical item. This is really a partnership with
our operators that benefits everyone involved."

Dassault Customer Support

Dassault Falcon's service center network consists of 37 locations: 27
Authorized Service Centers, five company-owned Service Centers and five
company-owned Satellite Service Centers. The service center network is
supported by 11 spare parts distribution centers strategically located around
the world and a Technical Center spanning three time zones which provide 24/7
support to Falcon operators. Dassault Falcon has a global field service team
comprised of 79 front line personnel based in three technical centers and 31
different field offices in 12 different countries around the globe.

About Dassault Falcon

Dassault Falcon is responsible for selling and supporting
Falcon business jets throughout the world. It is part of Dassault Aviation, a
leading aerospace company with a presence in over 70 countries across five
continents. Dassault Aviation produces the Rafale fighter jet as well as the
complete line of Falcon business jets. The company has assembly and
production plants in both France and the United States and service facilities
on multiple continents. It employs a total workforce of over 12,000. Since
the rollout of the first Falcon 20 in 1963, over 2,000 Falcon jets have been
delivered to 67 countries worldwide. The family of Falcon jets currently in
production includes the tri-jets-the Falcon 900EX EASy, 900DX, 900LX, and the
7X-as well as the twin-engine 2000LX.

    Press Contacts

    Dassault Aviation (France)

    Vadim Feldzer
    Tel. +33-1-47-11-44-13 

    Marie-Alexandrine Munoz
    Tel. +33-1-47-11-64-23 

    Dassault Falcon (USA)

    Ralph Aceti
    Tel: +1-201-541-45-85 

    Andrew Ponzoni Tel: +1-201-541-45-88

Press Contacts: Dassault Aviation (France), Vadim Feldzer Tel. +33-1-47-11-44-13 Marie-Alexandrine Munoz Tel. +33-1-47-11-64-23, Dassault Falcon (USA) Ralph Aceti Tel. +1-201-541-45-85 Andrew Ponzoni Tel. +1-201-541-45-88