Dataupia Partners with Zain and Connectiva to Develop Scalable mCommerce Model

Leader in highly scalable, cost-effective, MPP data warehouse appliances to participate in 2010 TM Forum Catalyst Program

CAMBRIDGE, Massachusetts, May 5, 2010 - Dataupia Corporation is pleased to announce that they have been selected
by Zain, the leading mobile telecommunication operator in the Middle East and
Africa with a commercial presence in 23 countries, to partner and participate
in the TM Forum Catalyst Program 2010. The Catalyst Program helps create and
launch leading-edge industry solutions and is hosted by the TM Forum, one of
the largest communications and media industry associations in the world
representing more than 700 companies and 185 countries.

Dataupia has also collaborated with Connectiva Systems, a global revenue
optimization company addressing RA, Fraud and CE, and Protiviti, a global
business consulting and internal audit firm, to help establish and
demonstrate best practices for mCommerce management. Entitled "Developing a
scalable mCommerce model," the Catalyst project is based on Zain's pioneering
mCommerce platform that has been successfully implemented in 7 African
countries and has more than 12+ million subscribers.

Aiming to expand this platform globally, the Catalyst objectives include:
defining a common framework for the integration of different mCommerce
business models, developing processes and key performance indicators for the
TM Forum's standards library, understanding revenue management procedures and
analyzing the profitability and customer preferences of mCommerce services.

"Our mCommerce service ZAP empowers our subscribers with access to
financial services on their mobile phones. In collaboration with industry
leaders Connectiva, Protiviti and Dataupia, we will showcase a solution that
provides actionable business insight and analytics for enabling campaign
management. We will also propose integration standards for mCommerce service
providers," said George Held, Marketing Director of Zain. "Connectiva brings
strong platform-based analytics expertise, innovative methodology and
in-depth knowledge of our target markets - all of which is invaluable to the
success of this solution and our mCommerce service ZAP."

"We are honored that Zain and Connectiva have selected Dataupia to be one
of its partners for the Catalyst program. There is tremendous opportunity in
this market and ZAP's mCommerce solution is at the forefront of providing
greater access to financial services to the approximately 1 billion unbanked
people of Africa," said Foster Hinshaw, Founder and CEO of Dataupia. "We are
excited to take part in this collaboration with Zain and Connectiva who are
both at the leading edge as industry innovators. Dataupia has an excellent
record in supporting very large telecom Data Warehouse applications and
mCommerce is a perfect fit."

A live demonstration of "Developing a Scalable mCommerce Model" will be
delivered at the Management World 2010 conference on May 18th - 20th, 2010
held in Nice, France.

About Zain

Zain is a leading telecommunications operator across the Middle East and
Africa providing mobile voice and data services to over 70 million active
customers as at 30 September, 2009 with a commercial presence in 23
countries.

Zain offers innovative services in its markets such as 'One Network', the
world's first borderless mobile telecommunications network enabling customers
to receive calls and SMS when abroad without charge and to make calls and
data downloads at local rates throughout 22 countries in Africa and the
Middle East.

About Dataupia

Dataupia brings a strong record of industry leadership to addressing the
growing gap between the massive volumes of stored data and the portion that a
business can use to its benefit. By architecting specialized software and
industry-standard hardware into a highly cost-effective and intelligent
appliance, Dataupia's solution will amplify an organization's existing
information systems to provide deeper access into their data universe and
more comprehensive business insight. Learn more at www.dataupia.com.

Lis Strenger of Dataupia Corporation, +1-617-301-8463, lstrenger at dataupia.com