Dr. Catherine Ulbricht Discusses Alternative Medicine on the Dr. Oz Show

By Elsevier, PRNE
Tuesday, April 26, 2011

Elsevier Offers Special Discount for Ulbricht's Books Through May

NEW YORK, April 27, 2011 - Elsevier (www.elsevier.com), the leading global
publisher of scientific, technical, and medical information products and
services, and Natural Standard (www.naturalstandard.com), the
Authority on Integrative medicine, providing high-quality, evidence-based
information about complementary and alternative therapies, announced that Dr.
Catherine Ulbricht, Chief Editor of Natural Standard appeared on the Dr. Oz
Show on Tuesday, April 26th.

On the episode "The Dr. Oz Show. Why your doctor is afraid of
alternative health. Should you be?" experts investigated why some healthcare
providers may be cautious of alternative medicine and discussed whether
common therapies may be safe and effective.

"There is a lot written about alternative medicine, including
herbs and supplements, and much of it is not evidence-based, which is one of
the reasons some healthcare providers may be skeptical," said Dr. Ulbricht.
"Often anecdotal tales of effectiveness are not supported by science. Our
mission is to consolidate available data and apply a validated, reproducible
research methodology to establish consensus on which therapies may be safe
and effective."

"The Dr. Oz Show" is a multi-topic, multi-segment health and
wellness talk show that offers topical, newsworthy information and inspiring
stories in an upbeat and entertaining format featuring Dr. Oz's unique point
of view. For information on the episode and topic go to
www.doctoroz.com and search for alternative health topics.

Special Discounts

Natural Standard offers access to
www.naturalstandard.com until May 14, 2011 in an effort to foster open
communications amongst healthcare providers and patients. Access will be
granted by entering username: drozshow password: viewer.

Through the month of May, Elsevier is offering a 20% discount
on Dr. Ulbricht's Natural Standard books:

- Natural Standard Herb & Supplement Guide (
ok/9780323072953/Natural-Standard-Herb-and-Supplement-Guide&dmnum=54406) -
Covers 400 herbs and supplements including information on background, dosing,
safety and interactions for each. An easy to understand A-F grading scale
applied to each herb and supplement indicates the quality of the evidence and
the effectiveness (per validated research) of each.

- Natural Standard Medical Conditions Reference: An
Integrative Approach (
ok/9780323064057/Natural-Standard-Medical-Conditions-Reference&dmnum=54406) -
Organized by medical condition, this book covers 120 topics from Alzheimer's
to Ulcerative Colitis. For each, the author discusses conventional medical
therapies, prescription and over the counter drug therapies, herbs,
supplements, integrative modalities such as acupuncture, chiropractic and
yoga, and diet, nutrition and exercise.

- Natural Standard Herbal Pharmacotherapy - (
-DIS-3&iid=dmnum=54406) This teaching text provides practical guidance on the
use of herbal therapies for medical conditions in a real world setting.
Safety and effectiveness is discussed as well as how to integrate natural
products with primary treatments with appropriate monitoring parameters in
place. Patient cases are included as well as supplemental training materials
and videos posted on the corresponding Evolve website.

(Due to the length of these URLs, it may be necessary to copy and paste
the hyperlinks into your Internet browser's URL address field. Remove
the space if one exists.)

About Natural Standard

Natural Standard (www.naturalstandard.com/) is an
international research collaboration that provides high quality,
evidence-based information on Complementary and Alternative Medicine (CAM).
CAM is a multibillion dollar industry that encompasses dietary supplements,
herbal medicines, functional foods, and diverse complementary practices or
modalities. All reports produced by Natural Standard undergo
multidisciplinary peer review prior to publication, and its database is
widely used by health care providers and consumers to make safe and informed
decisions in integrative medicine.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical
and medical information products and services. The company works in
partnership with the global science and health communities to publish more
than 2,000 journals, including The Lancet (www.thelancet.com/) and
Cell (www.cell.com/), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
SciVerse ScienceDirect (www.sciencedirect.com/), SciVerse Scopus
(www.scopus.com/), Reaxys (www.reaxys.com/), MD Consult
(www.mdconsult.com/) and Nursing Consult (
www.nursingconsult.com/), which enhance the productivity of science
and health professionals, and the SciVal suite (www.scival.com/) and
MEDai's Pinpoint Review (www.medai.com/), which help research and
health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier
(www.elsevier.com/) employs 7,000 people worldwide. The company is
part of Reed Elsevier Group PLC (www.reedelsevier.com/), a
world-leading publisher and information provider, which is jointly owned by
Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext
Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock

    Media Contact

    Tom Reller
    VP, Corporate Relations, Elsevier


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