EF Education First Launches Educational Research Partnership at the University of Cambridge to Study English Language Learning

LONDON, April 26, 2010 - EF Education First, the world leader in international education, has
unveiled the EF Research Unit at the University of Cambridge's Research
Centre for English and Applied Linguistics. With this research unit, EF has
become the first education company in the world to partner with the
University of Cambridge to examine the factors that lead to faster and more
effective ways to learn English. The establishment of this unit is part of
EF's multi-million dollar investment in research and development.

"EF has been focused on promoting innovation in teaching and learning
English for decades. Through our newest research initiatives, we are
spearheading studies on personalized, accelerated language learning," said
Dr. Christopher McCormick, EF's Head of Academics. "Research is at the heart
of our advanced learning system, available at our EF schools abroad
(www.ef.com/ ) or online at EF Englishtown (
www.englishtown.com/ )."

Appointed as the Senior Research Associate, Dr. Dora Alexopoulou will
lead the research team. EF will gather data from its vast network of English
schools to create a rich database for language research studies.

EF's goals are aligned with the English Profile Programme, a
collaboration initiated by the British Council, Cambridge ESOL, Cambridge
University Press, EnglishUK, and other academic institutions.

About EF Education First:

EF, the world leader in international education, was established in 1965
with the mission to break down the barriers in language, culture, and
geography. With 400 schools and over 15 million students, EF specializes in
language schools, academic degrees, educational travel abroad, and cultural
exchange. Originally conceived in collaboration with Apple, EF's Efekta(TM)
System is the world's most advanced English learning method and is used to
power EF's language schools and online English courses at Englishtown.com. In
addition to helping 1,200 corporations with English training, EF was the
Official Language Training Supplier to the Beijing Olympics and is helping
Brazil prepare for the 2014 World Cup.

    Study abroad with EF: www.ef.com/
    Englishtown: www.englishtown.com/

About University of Cambridge's Research Centre for English and Applied
Linguistics (RCEAL, www.rceal.cam.ac.uk/ ):

RCEAL, established by the University of Cambridge in 1988, pursues an
interdisciplinary and theoretically-based approach to English and Applied
Linguistics and is committed to further the development of the language
sciences.

    Media inquiries:

     Anna Esaki-Smith
     Tel: +852-2111-2370 / +852-6290-4075
     Email: anna.esaki-smith@ef.com

Anna Esaki-Smith,+852-2111-2370 or +852-6290-4075, anna.esaki-smith at ef.com