EF Education First to be Official Language Training Provider for 2014 World Cup in Brazil

EF's Englishtown, an innovative online learning technology, to train 80,000 Brazilians a year in the run up to soccer competition

SAO PAULO, November 18 - Soccer is considered the world's most beautiful game. And EF Education
First (EF), the world leader in international education, will make sure that
to the ears of soccer fans headed to Brazil for the 2014 World Cup, English
will be the world's most beautiful language.

EF ( www.ef.com ) has been selected as the World Cup's Official
Language Training Provider by Ola, Turista!, a partnership between Brazil's
Ministry of Tourism and Fundacao Roberto Marinho that is responsible for
preparing the country's host cities for the World Cup. Using EF's advanced
online learning technology, Englishtown, the South American country's
waitresses and taxi drivers will learn how to welcome and guide the million
tourists projected to descend upon Brazil.

"We are honored to be working with Brazil on this important project,"
says Peter Burman, President of EF Corporate Language Training. "We will
leverage our experience as the Official Language Training Supplier to the
Beijing Olympics to provide Brazil with the best training."

A pilot started in August, and the massive project - up to 80,000
Brazilians will study under EF each year until 2014 - will officially be
launched in January 2010. The course includes 15 levels of online language
lessons, which include innovative videos, interactive multi-media games,
pronunciation lab work that teaches English and Spanish. EF's Englishtown
courses can be accessed at any time so learning is a 24-hour-a-day
experience.

"EF has presented us with a highly-structured tool, with a consistent
methodology," says Roberto Marinho Foundation's General Manager of
Tele-education, Nelson Santonieri. "We will focus on the student so that they
complete the course successfully."

The impact of EF's massive effort to educate such a broad swath of
Brazil's hospitality workers will linger far beyond the World Cup. Helping
total beginners to introduce themselves in English, as well as instructing
more advanced speakers to describe historic attractions, will undoubtedly
boost the tourism industry infrastructure. "In Brazil, we don't have a
so-called 'second language,'" says Rogerio Meireles of EF Sao Paulo. "This is
the beginning of creating a new structure to cater to tourists here."

    Media inquiries contact:

     Anna Esaki-Smith
     Tel:   +852-2111-2370 / +852-6343-7952
     Email: press@ef.com

Anna Esaki-Smith, +852-2111-2370 / +852-6343-7952, press at ef.com