Electric Scooters and Motorcycles to Accelerate a New Culture for Integrated and Eco-friendly Mobility, Avers Frost & Sullivan

LONDON, March 31, 2010 - Electric scooters and motorcycles offer smart, eco-friendly and
accessible mobility options for urban transportation. Thanks to a rapidly
developing re-charging infrastructure and innovative design, they have the
potential to meet consumer demand and pave the way for innovative micro
mobility solutions in Europe's developing mega cities.

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New analysis from Frost & Sullivan (www.automotive.frost.com), 360
Degree Analysis of the European Electric Scooters and Motorcycles Market,
finds that consumer interests and technology significantly drive the market.

"Government incentives and infrastructure support, simple designs for
personal transportation, an aging population, and an evolving environmental
ethic will drive the European electric scooter and motorcycles market," says
Frost & Sullivan Research Analyst Sandeep Chandrasekaran. "Changing mobility
patterns, decongestion of cities, a shift towards eco-friendly
transportation, development of mega cities, and integrated mobility will also
spur growth in this market."

However, electric scooters and motorcycles require greater investment and
involve higher running costs than gas-powered two-wheelers. This is a concern
for the consumer in terms of cost of ownership. Additionally, imports of
low-quality inexpensive electric scooters from Asian markets, compete with
high quality reliable electric scooters and motorcycles, vehicle
manufacturers are looking to offer to European consumers. Vehicle
manufacturers, suppliers and other stakeholders in the industry should look
to work together towards standardising motor and battery technologies to make
electric scooters and motorcycles more affordable.

"The cost competitiveness of pedelecs (electric bikes) and powered
two-wheelers influences consumer purchasing decision," explains Frost &
Sullivan Global Program Manager Krishnasami Rajagopalan. "To rival low
quality cheap products, vehicle manufacturers should look at product
differentiation by offering consumers electric scooters and motorcycles with
advanced reliable technology and higher autonomy."

Technology should be standardised through a unified approach between
battery suppliers, infrastructure providers and vehicle manufacturers. The
government should look at promoting electric scooters and motorcycles with
incentives or subsidies while vehicle manufacturers should consider new
business models, such as battery leasing, to bring down initial purchase
costs and battery maintenance/replacement costs for consumers. "There is a
burgeoning demand for integrated mobility and first/last mile connectivity
solutions in developing urban cities and pedelecs offer an ideal solution for
sustainable, eco-friendly mobility of the future," concludes Rajagopalan.

If you are interested in more information on this study, please e-mail
Monika Kwiecinska, Corporate Communications, at monika.kwiecinska@frost.com,
with your full name, company name, title, telephone number, company e-mail
address, company website, city, state and country.

360 Degree Analysis of the European Electric Scooters and Motorcycles
Market is part of the Automotive & Transportation Growth Partnership Services
programme, which also includes research in the following markets: Strategic
Analysis of Electric Vehicles Infrastructure in Europe and Revenue Generation
Opportunities for Utilities and 360 Degree Analysis of Global Electric
Vehicles Market. All research services included in subscriptions provide
detailed market opportunities and industry trends that has been evaluated
following extensive interviews with market participants.

Electric Vehicles Unplugged 2010: taking place at the House of Lords and
at the Society of Motor Manufacturers & Traders in London on June 22 - 23,
will bring together key decision makers including Government, OEMs, Supplier
Infrastructure companies and Major Fleet Managers, to provide insights into
the structure of new business models and their implications for industry
stakeholders. This unique workshop will also allow attendees to understand
the position that key industry players are taking towards infrastructure and
to debate the pros and cons of different solutions in development across
Europe. If you are interested in joining us at this event, whether as a
sponsor or an attendee, please contact Monika Kwiecinska, Corporate
Communications for Frost & Sullivan in Europe, at
monika.kwiecinska@frost.com. For more information you can also visit
www.frost.com/evw09

About Frost & Sullivan

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360 Degree Analysis of the European Electric Scooters and Motorcycles
Market

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    Contact:
    Monika Kwiecinska
    Corporate Communications - Europe
    P: +48-22-390-4127
    F: +48-22-390-4160
    E: monika.kwiecinska@frost.com

www.frost.com

Monika Kwiecinska of Frost & Sullivan Corporate Communications - Europe, +48-22-390-4127, fax, +48-22-390-4160, monika.kwiecinska at frost.com