Elsevier Journals Support World Breastfeeding Week 2010

Special Issue and Other Select Articles to be Made Freely Available Online

PHILADELPHIA, Pennsylvania, August 3, 2010 - In support of World Breastfeeding Week 2010, Elsevier - the world-leading
publisher of scientific, technical and medical information products and
services - is pleased to open access to selected articles related to
breastfeeding from the Journal of Midwifery & Women's Health, Midwifery and
the Journal of Pediatric Health Care. Midwives and pediatric nurse
practitioners play a central role in supporting and advocating for
breastfeeding.

The full contents of a special issue of the Journal of Midwifery &
Women's Health, titled, "Promoting and Supporting Breastfeeding: A Guide for
Clinical Practice " can be accessed at the JMWH website:
www.jmwh.com/. The entire issue highlights the role of midwives and
other women's health professionals in encouraging breastfeeding. Topics
include new scientific research on breastfeeding and its benefits, problems
that can interfere with lactation and breastfeeding, and essential education
for breastfeeding mothers.

Elsevier has also made available key articles from Midwifery and the
Journal of Pediatric Health Care in support of World Breastfeeding Week:

Journal of Pediatric Health Care

NAPNAP Position Statement on Breastfeeding Journal of Pediatric health
Care (www.jpedhc.org/article/S0891-5245(06)00732-2/fulltext) (Volume
21, Issue 2, Pages A39-A40, March 2007.)

Role of the Pediatric Nurse Practitioner in Promoting Breastfeeding for
Late Preterm Infants in Primary Care Settings (
www.jpedhc.org/article/S0891-5245(09)00076-5/fulltext ) (by Azza H.
Ahmed - Volume 24, Issue 2, Pages 116-122, March 2010.)

Parent-Infant Co-sleeping and Its Relationship to Breastfeeding
(www.jpedhc.org/article/S0891-5245(06)00258-6/fulltext ) (by Stephanie
D. Buswell and Diane L. Spatz - Volume 21, Issue 1, Pages 22-28, January
2007.)

The lactation consult: Problem solving, teaching, and support for the
breastfeeding family
(www.jpedhc.org/article/S0891-5245(04)00172-5/fulltext) (by Maureen
Hoag Dann - Volume 19, Issue 1, Pages 12-16, January 2005.)

Midwifery

Building a place for the father as an ally for breast feeding
(www.midwiferyjournal.com/article/S0266-6138(07)00029-0/fulltext ) (by
Cleide M. Pontes, Monica M. Osorio, and Aline C. Alexandrino - Volume 25,
Issue 2, Pages 195-202, April 2009.)

Effect of an extended midwifery postnatal support programme on the
duration of breast feeding: A randomised controlled trial (
www.midwiferyjournal.com/article/S0266-6138(08)00035-1/fulltext ) (by
Susan J. McDonald, Jennifer J. Henderson, Shani Faulkner, Sharon F. Evans,
and Ronald Hagan - Volume 26, Issue 1, Pages 88-100, February 2010.)

Women's views and experiences of breast feeding: positive, negative or
just good for the baby?
(www.midwiferyjournal.com/article/S0266-6138(08)00048-X/fulltext )
(by Della A. Forster and Helen L. McLachlan - Volume 26, Issue 1, Pages
116-125 (February 2010)

Sponsored by the World Alliance for Breastfeeding Action, World
Breastfeeding Week is held each year from August 1 to 7. This year's theme,
"Just 10 Steps," draws attention to the Ten Steps to Successful Breastfeeding
- a supportive pathway enabling women to achieve their breastfeeding
intentions.

The Ten Steps also provide healthcare professionals with guidance in the
support of breastfeeding. World Breastfeeding Week 2010 marks the 20th
anniversary of the Innocenti Declaration, which called for implementation of
the Ten Steps in all maternity facilities.

For complete information on World Breastfeeding Week 2010, visit
worldbreastfeedingweek.org/.

Notes to Editors:

The full text of "Promoting and Supporting Breastfeeding: A Guide for
Clinical Practice" is freely available online at the JMWH website,
www.jmwh.com/issues/contents?issue_key=S1526-9523(07)X0051-5. For
questions or to schedule an interview with the editors of JMWH, contact

Jayne M. Dawkins at +1(215)239-3674 or ja.dawkins@elsevier.com. The
breastfeeding guide appeared to the November/December, 2007, issue of JMWH.

About the Journal of Midwifery & Women's Health

As the official journal of the American College of Nurse-Midwives, the
Journal of Midwifery & Women's Health (JMWH) (www.jmwh.org) is a
bimonthly, peer-reviewed journal dedicated to the publication of original
research and review articles. JMWH provides a forum for interdisciplinary
exchange across a broad range of topics in midwifery and women's health,
including education, evidence-based practice, public health, policy, and
research. Impact Factor - 1.127*

About Midwifery

Midwifery (www.elsevier.com/midw) is a bi-monthly publication
which enhances the quality of care for childbearing women and their families
by encouraging midwives to explore and develop their knowledge, skills and
attitudes by providing an international and interdisciplinary forum for the
discussion of advances, controversies and current research. The journal
actively promotes continuing education through the publication of reviews and
updates on all aspects of midwifery. Impact Factor - 1.163*

About the Journal of Pediatric Health Care

As the official journal of the National Association of Pediatric Nurse
Practitioners, the Journal of Pediatric Health Care (www.jpedhc.org)
provides up-to-date clinical information and research findings regarding
primary, acute and specialty health care for children of newborn age through
young adulthood within a family-centered context. The Journal also
disseminates multidisciplinary perspectives on evidenced-based practice as
well as emerging educational, policy and advocacy issues that are of
importance to all pediatric nurses and health care professionals.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and
medical information products and services. Working in partnership with the
global science and health communities, Elsevier's 7,000 employees in over 70
offices worldwide publish more than 2,000 journals and 1,900 new books per
year, in addition to offering a suite of innovative electronic products,
such as ScienceDirect (www.sciencedirect.com/), MD Consult (
www.mdconsult.com/), Scopus (www.info.scopus.com/),
bibliographic databases, and online reference works.

Elsevier (www.elsevier.com/) is a global business headquartered in
Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of
Reed Elsevier Group plc (www.reedelsevier.com/), a world-leading
publisher and information provider. Operating in the science and medical,
legal, education and business-to-business sectors, Reed Elsevier provides
high-quality and flexible information solutions to users, with increasing
emphasis on the Internet as a means of delivery. Reed Elsevier's ticker
symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and
ENL (New York Stock Exchange).

* 2009 Journal Citation Reports, Thomson Reuters.

    Media Contact:
    Jayne Dawkins
    Marketing Manager - Elsevier
    Tel: +1-215-239-3674
    ja.dawkins@elsevier.com

Media Contact: Jayne Dawkins, Marketing Manager - Elsevier, Tel: +1-215-239-3674, ja.dawkins at elsevier.com