Elsevier Launches Executable Paper Grand Challenge

Contest Created to Improve the way Scientific Information is Communicated and Used

NEW YORK, December 14, 2010 - Elsevier, a leading global publisher of scientific, technical and medical
information, announced today that it has launched a new competition that
invites scientists to improve how data intensive research is represented in a
scholarly journal article. The Elsevier Executable Paper Grand Challenge is
designed to enhance how scientific information is used and communicated in
computer- and computational sciences.

The deadline for submitting proposals is January 15, 2011. Winning ideas
should have innovative answers to the question, how can data intensive
research be made repeatable and workable within the context of a scholarly
journal article? A panel of international judges will select a number of
finalists from all submissions. Finalists will be notified by February 1,
2011. Demo of the prototype/instantiation/application and a short paper by
the finalists are due on May 20, 2011. The finalists will present their
prototype on June 3, 2011 at ICCS 2011 in Tsukuba, Japan.

The first place winner will receive $10,000 USD. The second and third
place winners will receive $5,000 USD and $2,500 USD respectively. All
winners will receive the latest Apple iPad.

"This Grand Challenge will provide innovative ways to present scientific
results in the future by changing the publishing paradigm from static and
passive papers into a kind of living interactive papers", remarked Peter
Sloot, Chair Panel of Judges, Editor-in-Chief of Elsevier's Journal of
Computational Science and Future Generation Computer Systems, and Professor
of Computational Science at the University of Amsterdam, The Netherlands.

"The Executable Paper Grand Challenge presents an exciting opportunity
for researchers and Elsevier to continue our collaborative effort to move
beyond the traditional electronic rendering of a journal article," says Ann
Gabriel, Publishing Director for Computer Science Journals at Elsevier. "The
computer science and engineering communities we serve are best positioned to
help us find innovative solutions for enhanced scholarly communication that
could have a positive impact across multiple areas of research."

Visit www.executablepapers.com for more information.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and
medical information products and services. The company works in partnership
with the global science and health communities to publish more than 2,000
journals, including The Lancet (www.thelancet.com/) and Cell
(www.cell.com/), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
SciVerse ScienceDirect (www.sciencedirect.com/), SciVerse Scopus
(www.scopus.com/), Reaxys (https://www.reaxys.com/), MD
Consult (www.mdconsult.com/) and Nursing
Consult (www.nursingconsult.com/), which
enhance the productivity of science and health professionals, and the SciVal
suite (www.scival.com/) and MEDai's Pinpoint Review (
www.medai.com/), which help research and health care institutions
deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier
(www.elsevier.com/) employs 7,000 people worldwide. The company is
part of Reed Elsevier Group PLC (www.reedelsevier.com/), a
world-leading publisher and information provider, which is jointly owned
by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN
(Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York
Stock Exchange).

    Media Contact

    Jason Awerdick
    +1-212-633-3103
    j.awerdick@elsevier.com

Media Contact: Jason Awerdick, +1-212-633-3103, j.awerdick at elsevier.com