Entry is Open for This Year's Done in 60 Seconds Category of the 2011 Jameson Empire Awards

Brand New Online Film Academy Launched to Support Filmmakers

DUBLIN, September 28, 2010 - Jameson is once again calling all wannabe Steven Spielbergs to
enter the annual amateur filmmaker competition Done in 60 Seconds, which
forms a cornerstone of the star-studded Jameson Empire Awards ceremony,
taking place in London in March 2011.

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To enter the Done in 60 Seconds competition, budding directors
are asked to remake their favourite movie of any genre into a mere minute of
screen time. Film fans from all over the world have the opportunity to
produce their own 60 second movie and upload it at
www.empireonline.com/awards2011/donein60seconds. The ultimate winner,
judged by a panel of established filmmakers and Empire magazine editor Mark
Dinning, will be unveiled at the glitzy ceremony in London, rubbing shoulders
with Hollywood greats.

This year, Jameson have come together with Empire once again
to create the Jameson Empire Done In 60 Seconds Film Academy, created from
video footage of some of the leading names in the industry providing
exclusive hints, tips and advice on how to make blockbuster movies. Previous
Done in 60 Seconds supporter, British actor Jason Isaacs, offers a feature on
'How to Make a Winner', supported by an impressive range of talent that has
contributed to the Academy: Kenneth Branagh, Simon Pegg, Ben Barnes, James
Purefoy and many more.

The Jameson Empire Done In 60 Seconds Film Academy was created
to enable any film fan to go out and make their own 60 second movie.
Directors, actors and screenwriters have all recorded special hints, tips and
insights on the fun business of film-making - some offering sage advice,
others more flippant words of wisdom. By watching the video interviews with
the stars, all entrants to the Done in 60 Seconds competition will give
themselves the best chance of winning the top prize.

Last year, the competition went international for the first
time with over four hundred entries from seven different countries across the
world including Ireland, Russia, Holland, Sweden and South Africa. This year,
Jameson and Empire are hoping to increase the level of international
participation, inviting countries from all over the world to enter.

The filmmaker from each country that produces a winning entry
will be whisked off to London for a weekend of film awards entertainment. All
international finalists will gather for their very own Done in 60 Seconds
Award ceremony where five shortlisted entries will be judged and announced,
winning an invitation to attend the Jameson Empire Awards two days later.
There, in front of a room of top movie talent, one winner will be crowned
victorious. As well as attending the big event, each of the five finalists
will also win an exclusive 3D camcorder to take their movie-making to the
next level.

"We are delighted to be both continuing and building on our
partnership with Jameson, delivering the best movie awards show on the
planet, as well as inviting budding filmmakers the world over to become part
of it," commented Mark Dinning, Editor of Empire Magazine. "This year, the
addition of the Jameson Empire Done In 60 Seconds Film Academy will help our
movie makers produce even better films and open doors for new talent into the
industry."

Last year's winner, Mark Wong from Cambridge, England,
impressed the judges with his intelligent and humorous take on 1986 classic
Top Gun. Having entered the competition twice before with different films,
accountant Wong was finally crowned the Done in 60 Seconds overall winner in
2010, sharing a stage with Gwyneth Paltrow and Jude Law.

The Jameson Empire Awards celebrate the film industry's
success stories of the year with Empire Magazine readers voting for the
winners. The awards ceremony is deemed by many in the industry as the most
fun awards in the British movie calendar, making it the perfect match for
Jameson.

Commenting on the awards Tara O'Connor, Jameson Head of
Sponsorship, PR and Events, said, "As ever, we are very proud to be title
sponsor of the Jameson Empire Awards. We love Empire's fun-loving and
humorous perspective on film and are excited to help launch the Jameson
Empire Done In 60 Seconds Film Academy to really help award-entrants in this
year's Done in 60 Seconds competition."

To log-on to the Jameson Empire Done In 60 Seconds Film
Academy and to learn from the stars, visit:
www.jamesonwhiskey.com/DISS

Photo:
www.newscom.com/cgi-bin/prnh/20100928/409741

Video:
multivu.prnewswire.com/mnr/prne/jameson/46280/

Lucie Bartlett, Synergy, +44(0)20-3128-6826, +44(0)7793-035-217, Lucie.bartlett at synergy-sponsorship.com; Stephanie Branston, Synergy, +44(0)20-3128-6808, +44(0)7747-038-114, Stephanie.branston at synergy-sponsorship.com