Ethernet Expo Americas 2009 Emerges as the Industry’s Largest Ethernet Event

NEW YORK -

Ethernet Expo Americas 2009, hosted by Light Reading (www.lightreading.com), by far the leading online publication for the worldwide communications industry, and Heavy Reading (www.heavyreading.com), its prestigious market research division, emerged as the largest Ethernet Expo to date and the largest Ethernet event in the industry. With over 600 non-sponsored attendees, of which 440 were service providers or operators, Ethernet Expo Americas 2009 greatly surpassed its attendee goal of 500.

In addition to a record number of attendees, Ethernet Expo Americas 2009 included an unprecedented speaker lineup of 21 service providers and 22 Carrier Ethernet network solutions providers and industry analysts. Ethernet Expo Americas 2009, a two-day conference and exposition that took place at the Hilton New York on November 3 and 4, was Light Reading’s ninth Ethernet Expo and was chaired by Heavy Reading Senior Analyst and Ethernet expert Stan Hubbard. The conference featured lively panel sessions, debates, and roundtables on where Ethernet is likely to take us for the rest of this decade.

“On behalf of Light Reading and Ethernet Expo sponsors, I would like to thank our service provider guests for making this year’s event the most successful ever from attendee, networking, and content perspectives,” said Hubbard. “Senior service provider speakers provided invaluable insight regarding Ethernet business services trends, Carrier Ethernet’s role in support of mobile backhaul applications, and the quickening pace at which high-performance Carrier Ethernet-related technologies are taking over telecom networks. Public and private comments at the Expo indicate the Carrier Ethernet services and equipment markets remain healthy and that industry innovation is alive and well even in the midst of the sluggish economy.”

Ethernet Expo sponsors included Association Sponsor MEF; Super Platinum Sponsor Ciena; Platinum Sponsor Anda Networks; and Gold Sponsors Accedian Networks, ADVA Optical Networking, Alcatel-Lucent, Canoga Perkins, ECI, Equinix, EXFO, Extreme Networks, Fujitsu, Hatteras Networks, JDSU, Juniper Networks, MRV, Nokia Siemens Networks, Overture Networks, Positron Access Solutions, RAD Data Communications, Telco Systems, Tellabs, Time Warner Business Class, Transmode, and Zhone. Additional exhibitors include Champion One, Cyan, Lightower Fiber Networks, NEC, Net 02 Technologies, Omnitron Systems Technology, Orckit Corrigent, Transition Networks, VeEX, and Worldwide Supply.

To see what happened at Ethernet Expo and listen to interviews with Ethernet Expo speakers and attendees, visit www.lightreading.com.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market-leading, award-winning InformationWeek, TechNet, MSDN, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

Contact: Amy Averbook +1-212-600-3373 averbook@lightreading.com

Source: Light Reading

Amy Averbook, +1-212-600-3373, averbook at lightreading.com