Etihad and Hertz Partnership to Create Seamless "Air to Road" Luxury Travel

By Hertz And Etihad Airways, PRNE
Sunday, January 16, 2011

To Celebrate, Etihad Customers Renting With Hertz Will Have an Opportunity to Win Exclusive 5-Star Luxury Travel Experience

LONDON, January 17, 2011 - Etihad Airways has signed a three-year agreement with Hertz, bringing the
airline's passengers a broad range of worldwide car rental benefits and money
saving offers. The partnership is designed to integrate the technology
platforms of both Hertz and Etihad Airways to deliver a seamless travel
experience from the departure gate to the driving seat.

Hertz has built a new dedicated microsite allowing Etihad customers to
conveniently book online, and has also created a unique platform enabling
Etihad Call Centre staff to offer customers a competitive deal on car hire
while booking their flights by phone.

Hertz car rental services are now available to all Etihad customers
worldwide through multiple reservation channels, including, Etihad
call centres, Etihad Holidays and retail outlets.

The extended partnership stands out as a market leader in terms of
integration between an airline and a car rental organisation, and builds on
the benefits and privileges of the companies' existing loyalty programme

To mark the beginning of the new partnership, all Etihad customers
renting a car with Hertz by April 30, 2011 will have the chance to win a
luxurious package of two return Etihad flights to either Europe or Australia,
five nights' 5-star accommodation at Relais & Chateaux, and the use of a
Hertz Prestige Collection vehicle for five days to explore the open road.
Terms and conditions apply, and are available on the Etihad website

Michel Taride, President Hertz International and Executive Vice President
Hertz Corporation, said: "I view this exciting alliance between Hertz and
Etihad Airways as an opportunity for two world leading brands to join
together to offer our joint customers exceptional service and value wherever
they choose to travel. Our new partnership will provide customers with
premium service and superior access to our products at all destinations
served by Etihad around the globe."

James Hogan, Chief Executive Officer, added: "The extended strategic
partnership is an exciting development from our initial frequent flyer
cooperation because it offers our customers the most seamless and integrated
process of booking their flights and car transportation requirements at the
same time, via many of Etihad's distribution and service channels.

"Etihad Airways and Hertz share the same customer service values of
continually seeking to provide their customers with what they want, and I am
sure that this extended alliance will be hugely popular across all our

Sky-high service levels and innovative travel benefits for guests
whenever they fly are priorities built into the Hertz-Etihad partnership.
This is reflected by the introduction of a new dedicated fast track service
through the Hertz #1 Club Gold counters at Abu Dhabi Airport.

Meanwhile, Etihad's Pearl Business Class passengers will receive a 15 per
cent discount when renting luxury vehicles from the Hertz Prestige
Collection, while Diamond First Class guests will receive complimentary
access to the top level of Hertz #1 Club, the President's Circle, which
combines superior service and upgrades on every rental.

Hertz and Etihad are building upon the strategic partnership which exists
through the Etihad Guest loyalty programme and now expands into a wide range
of products and distribution channels.

Additional benefits of the new global alliance for Etihad passengers
include exclusive promotions offered through the car rental tab at, and 500 Guest Miles with every rental.

Notes to editors:

About Hertz

Hertz is the world's largest general use car rental company, operating
from over 8,500 corporate locations in 146 countries. Hertz is in its 92nd
year of delivering quality car rental solution s to leisure and corporate
customers. Product and service innovations such as Hertz #1 Club Gold,
Worldwide Online Check-in, specially designed NeverLost(R) satellite
navigation systems, and unique cars offered through the company's Prestige,
Fun and Green Collections, set Hertz apart from the competition.

Hertz has a strong presence in the Middle East and Africa region, with 11
Hertz franchisees in the Middle East and 23 in Africa, and a total of 66
locations in the Middle East and 161 outlets in Africa, offering a wide range
of car rental and leasing services.

About Etihad Airways

Etihad Airways is the National Airline of the United Arab Emirates. The
airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the
capital of the UAE, as its hub. In seven years of rapid growth, Etihad has
flown over 26 million passengers on more than 180,000 flights to destinations
across the Middle East, Africa, Australia, Europe, North America, and Asia.
Etihad has received a range of awards that reflects its position as the
leading premium airline brand in the world, including World's Leading Airline
at the World Travel Awards in 2009 and 2010.

Launch Offer Terms and Conditions

To be eligible to enter, customers need to book a Hertz car rental
through an approved channel and be an Etihad Guest member. One entry for
every rental. Prize consists of return Etihad Airways flights, 5 nights'
accommodation and 5 days car hire to be awarded. The competition is open from
1 January 2011 and closes 30 April 2011. One winner will be draw at random.
The prize will be drawn 5 May 2011 and the winner informed in writing by 12
May 2011
. Full details at

    For more information about Etihad Airways, contact:
    Tom Clarke
    Etihad Airways Corporate Communications
    Tel: +971-2-511-1036
    Mob: +971-50-812-5796

    For more information about Hertz in the Middle East and Africa region,
    Gina Costa
    Commercial Director
    Hertz Middle East and Africa
    Tel: +971-4-206-0266

    For press enquiries:
    Caroline Trotman-Dickenson
    Tel: +44(0)207-611-3686

For more information about Etihad Airways, contact: Tom Clarke, Etihad Airways Corporate Communications, Tel: +971-2-511-1036, Mob: +971-50-812-5796, Email: tclarke at; For more information about Hertz in the Middle East and Africa region, contact: Gina Costa, Commercial Director, Hertz Middle East and Africa, Tel: +971-4-206-0266; For press enquiries: Caroline Trotman-Dickenson, Email: Caroline.trotman-dickenson at, Tel: +44(0)207-611-3686

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