Etisalat and Pacific Controls Sign Agreement to Jointly Offer M2M Solutions

The First of its Kind Agreement to be Signed in the GCC Region Will Leverage on Etisalat's Network Infrastructure and Pacific Control's M2M Expertise to Offer Customized Applications

DUBAI, UAE, February 2 - Etisalat, the leading telecom service provider, today
announced an agreement with Pacific Controls, the leading global automation
company, to jointly work towards offering Machine to Machine (M2M)
applications and support to telco's clients. Pacific Controls will provide
Etisalat's customers the technical support for development of solutions and
for ongoing support thereafter.

(Photo:
www.newscom.com/cgi-bin/prnh/20100202/376622 )

M2M is a technology which allows intelligent machines to talk
to each other via the Internet to automate the collection of essential data
faster and accurately without human intervention.

Under the agreement, Etisalat will collaborate with Pacific
Controls to deploy applications that rely on its Mobile Business Data Service
through its 3.5G network for M2M communication. The widespread availability
of Etisalat's 3.5G network makes it an attractive technology to replace
existing equipment or to deploy new wireless solutions. The M2M equipment
monitoring control services enable remote asset owners to monitor, manage,
and optimize operation of remote equipment without traveling to or
maintaining staff at the equipment site.

According to Abdulla Hashim, Senior Vice President, Business
Solutions, Etisalat: "This agreement with Pacific Controls represents a great
opportunity for both partners to harness the potential of M2M solutions
across industries. We look forward to working closely with Pacific Controls
to utilize our joint expertise to offer attractive value propositions for
companies across different verticals to facilitate business efficiency and
increased productivity in addition to helping enterprises become greener."

Typically, M2M solutions include a network comprising of
sensors, middleware, software and applications that help improve efficiency
and quality by tying together a myriad of sensors with mission critical
applications like Asset Management, Enterprise Resource Planning (ERP), and
Customer Relationship Management (CRM). M2M solutions would be of great
benefit in areas like Fleet Management, Point of Sale Solution,
Smart-Metering and Energy Consumptions, Building and Asset Management, Remote
Health care in addition to various other areas.

Commenting on the partnership, Mr. Dilip Rahulan, Chairman and
CEO, Pacific Controls Systems LLC, said, "We are happy and excited about our
partnership with Etisalat. The telecommunications provider has been the
pioneer in the region in introducing the latest technologies in the
communications field. Pacific Controls is an industry leader in providing the
most innovative and comprehensive M2M solutions for clients spread across the
world."

He further added, "Information and Communications Technology
(ICT) is the new dimension to managing Climate Change, and is the future of
all telecommunication operators starting with M2M to enterprise applications.
ICT-based monitoring, feedback and optimization tools can be used to reduce
both at every stage of a building's life cycle, from design and construction
to use and demolition."

The most recent results presented by climate scientists are
alarming; the accumulation of greenhouse gases (GHG) in the atmosphere is
growing faster than originally predicted. The ICT industry is a key player in
creating a low carbon society and could do a lot more to help push the world
over the years. The ICT industry can replace goods and services with virtual
equivalents and adopt various technologies to enable energy efficiency.

Pacific Controls is providing global leadership in
revolutionizing the way facilities and assets are managed through its
internal programs and efforts on behalf of its customers, Pacific Controls is
considered as one of the largest energy efficiency service provider in the
Middle East.

About Pacific Control Systems

Pacific Control Systems LLC is an IS0 9001:2008 company
providing total automation solution globally. The Dubai-headquartered Pacific
Controls has been involved in successfully implementing integrated automation
solutions in numerous projects in the government and private sectors. Pacific
Controls' core strength is in offering comprehensive, innovative solutions in
intelligent automation and control systems. Our domain knowledge coupled with
technology expertise is continuously being updated and applied to create
total automation solutions in commercial, industrial and home infrastructure
projects.

The headquarters of Pacific Controls, Middle East is the first
Platinum rated green building accredited by the US Green Building Council
(USGBC) Leadership in Energy and Environment Design (LEED) pogramme and
sixteenth in the world.

For further information, please visit
www.pacificontrols.net

For more information, please contact:

    Pacific Controls:
    Ms. Jumana Aman
    Watermelon PR
    Ph: +971-4-283-3655
    Mob: +971-50-744-0576
    Email: jumana@watermelonme.com

    Etisalat:
    Mohammad Okour
    Mobile: +971-50-8815000
    Email: m.okour@asdaa.com

Photo:
www.newscom.com/cgi-bin/prnh/20100202/376622

For more information, please contact: Pacific Controls: Ms. Jumana Aman, Watermelon PR, Ph: +971-4-283-3655, Mob: +971-50-744-0576, Email: jumana at watermelonme.com; Etisalat: Mohammad Okour, Mobile: +971-50-8815000, Email: m.okour at asdaa.com