Fathead Takes its Iconic Brand Global with FiftyOne

DETROIT, November 15, 2011 -

- Partnership Brings Full Ecommerce Experience to Consumers in 90-plus Countries Worldwide

Fathead, the leading brand of officially licensed sports and entertainment wall graphics, today announced that it will ship worldwide thanks to a new partnership with FiftyOne Global Ecommerce, the market leader in international ecommerce. Through FiftyOne’s technology and services platform, Fathead will now be able to transact seamlessly with consumers in more than 90 countries worldwide.

“We have recognized the need to expand our reach into international territories for some time now, particularly with our licensed league partners blazing trails in the global marketplace,” said Joanna Cline, Chief Marketing Officer, Fathead. “FiftyOne is firmly established as the leader in international ecommerce and this partnership will allow us to reach passionate consumers in every corner of the world.”

Over 500 licensed brands and thousands of Fathead graphic products will now be available to consumers worldwide, including their sports category of players, teams, stadiums and logos from the NFL, MLB, NBA, and NHL, along with entertainment wall graphics from Disney, Nickelodeon, Star Wars, Marvel, and DC, to name a few.

“We’re excited to be working with Fathead in its efforts to expand its brand presence and customer base internationally,” said Michael DeSimone, CEO, FiftyOne. “Retailers like Fathead work hard to stay true to their brand throughout the online shopping process. FiftyOne will give Fathead the opportunity to serve this larger global audience while retaining full control of the brand experience from start to finish.”

The system calculates and includes all taxes, duties, and shipping costs to give consumers a guaranteed landed price.  The FiftyOne solution will enable international consumers worldwide to purchase online from Fathead.com, with all pricing in their local currency, and the same online brand experience long enjoyed by U.S. consumers.

Media please contact:  Brian Stevenson, Vice President, Public Relations, Fathead at brianstevenson@fathead.com or 00-1-313-373-6055.

About Fathead LLC:

Fathead is the leading brand of officially licensed sports and entertainment graphic products. Fathead wall graphics include “Real.Big.” the life-size, high definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets, stadiums and logos. Fathead products also feature Fathead Street Grips and Fathead Customs, available in Mounted Canvas and patented Vinyl with a choice of classic Fathead die-cut or mural style.  Fathead recently launched Art and Décor graphics comprised of contemporary, photographic and fine art by SM/ART.  Fathead Corporate Solutions provides unique signage and décor alternatives for companies seeking flexible and creative marketing solutions by utilizing Fathead innovation to create any shape, size or design for visually stimulating, high impact results.  Fathead maintains license agreements with leading consumer brands across many industries and professional sports leagues.   For more information, visit www.fathead.com. Fathead Twitter is Twitter@Fathead and Fathead Facebook is Facebook.com/Fathead. 

About FiftyOne

FiftyOne empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to market, sell, and fulfill merchandise to international shoppers with absolute cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. FiftyOne is powering international ecommerce for many leading U.S. retailers, including Barneys New York, Bloomingdale’s, Brookstone, Crate and Barrel, Drugstore.com, Johnston & Murphy, Macy’s, Overstock.com, Sears, Shoes.com, Tilly’s, and True Religion. The company is headquartered in New York City. For more information, visit www.fiftyone.com.

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