FEMSA Closes Strategic Transaction with Heineken

MONTERREY, Mexico, April 30, 2010 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV:
FEMSAUBD) announced that the closing of the transaction pursuant to which
FEMSA agreed to exchange 100% of its beer operations for a 20% economic
interest in the Heineken Group occurred today.

Jose Antonio Fernandez, Chairman and CEO of FEMSA, said, "Today
represents an important milestone for us. We are at the starting point of a
new stage for FEMSA, one that fills us with optimism and enthusiasm. We stand
ready and energized to continue driving along a path of long-term growth and
value creation for Coca-Cola FEMSA and Oxxo, while we participate in
Heineken's own promising future through our investment participation."

FEMSA is a leading consumer company in Latin America. It controls
Coca-Cola FEMSA, the largest Coca-Cola bottler in the region, and Oxxo, the
largest and fastest growing convenience store chain in Mexico with over 7,400
stores. FEMSA is also a significant investor in Heineken, a leading global
brewer.

Investors: +52-818-328-6167, investor at femsa.com.mx; or Media, +52-818-328-6046, comunicacion at femsa.com, both of FEMSA