First Ever Ultimate Cocktail Challenge Announces Winners and Shakes Up the Spirits World!

NEW YORK, April 27, 2010 - The inaugural Ultimate Cocktail Challenge was held on April 12-14 and
today announces the winning spirits. Ultimate Beverage Challenge, a New
York-based beverage competitions and events company founded by Judging
Chairman F. Paul Pacult, broke new ground with Ultimate Cocktail Challenge by
assessing how well spirits performed in classic cocktails.

Expert judges evaluated how, for example, different gins performed in
classic cocktails such as the Martini, Gin & Tonic and more. Judges included
world-renowned mixology superstars Dale DeGroff, David Wondrich, Jacques
Bezuidenhout, Julie Reiner, Steve Olson, Audrey Saunders, Tad Carducci, Doug
Frost, Andy Seymour, Don Lee, Jim Meehan and Sean Ludford, Assistant Judging
Chairman.

Spirits were judged on the 100-point rating system in multiple rounds.
The highest scoring spirit in each cocktail was awarded the coveted Ultimate
Cocktail Challenge Chairman's Trophy. For the complete list of results, go to
www.ultimate-beverage.com/UCC2010-results/.

    2010 CHAIRMAN'S TROPHY WINNERS

    BEST GIN in a...
    - Aviation                      TANQUERAY NO. 10
    - Dry Martini                   TANQUERAY LONDON DRY
    - Gin & Tonic                   PLYMOUTH
    - Negroni                       TANQUERAY LONDON DRY
    - Tom Collins                   TANQUERAY LONDON DRY

    BEST VODKA in a...
    - Bloody Mary                   VERMONT WHITE
    - Cosmopolitan                  CHOPIN
    - Vodka Martini                 ORZEL
    - Vodka & Tonic                 TITO'S HANDMADE

    BEST TEQUILA in a...
    - Margarita w/Cointreau         MILAGRO REPOSADO
    - Paloma                        TRES AGAVES REPOSADO
    - Tequila Sunrise               TRES AGAVES BLANCO

    BEST RUM in a...
    - Daiquiri                      BANKS 5 ISLAND
    - Mai Tai                       PLANTATION GRANDE RESERVE
    - Mojito                        DON Q CRISTAL

    BEST COGNAC/BRANDY in a...

    - Brandy Alexander              MARTELL CORDON BLEU
    - Brandy Julep                  MARTELL CORDON BLEU
    - Sidecar                       REMY MARTIN VSOP
    - Stinger                       REMY MARTIN VS

    BEST SCOTCH WHISKY in a...
    - Blood & Sand                  HIGHLAND PARK 12
    - Rob Roy                       MACALLAN FINE OAK 10
    - Rusty Nail                    MACALLAN FINE OAK 10
    - Scotch Sour                   HIGHLAND PARK 12

    BEST NORTH AMERICAN WHISKEY in a...
    - Manhattan                     RITTENHOUSE BOTTLED-IN-BOND RYE
    - Mint Julep                    RITTENHOUSE BOTTLED-IN-BOND RYE
    - Old-Fashioned                 WOODFORD RESERVE DISTILLER'S SELECT
                                    BOURBON
    - Sazerac                       RITTENHOUSE BOTTLED-IN-BOND RYE
    - Whiskey Sour                  WOODFORD RESERVE DISTILLER'S SELECT
                                    BOURBON

    BEST ORANGE LIQUEUR in a...
    - Cosmopolitan                  COINTREAU
    - Margarita                     COINTREAU
    - Sidecar                       PATRON CITRONGE

The judges did not know the identity of any of the entered spirits.
Cocktails were mixed by handpicked, highly experienced bartenders who
carefully followed specific recipes chosen by Judging Chairman F. Paul Pacult
and UCC advisors Dale DeGroff and David Wondrich.

ABOUT ULTIMATE BEVERAGE CHALLENGE (www.ultimate-beverage.com)

Ultimate Beverage Challenge (UBC) is the future of beverage competitions
today and will provide the industry and consumers with irrefutable
evaluations of spirits and wines. The three Challenges include: Ultimate
Spirits Challenge, Ultimate Cocktail Challenge and the upcoming Ultimate Wine
Challenge (June 7-11). UBC sponsors include: Saratoga Spring Water, Dare All
Natural Crackers, Arc International Chef & Sommelier Glassware and Fever Tree
All Natural Premium Mixers.

Ultimate Wine Challenge is now accepting entries at
www.ultimate-beverage.com/UWC/. May 25, 2010 entry deadline.

Manuela Savona, Savona Communications, +1-917-969-1275, manuela at savonacommunications.com