First International Olmeca Margarita Contest Winner Announced

MEXICO CITY, June 9, 2010 - Kurt Schlechter from South Africa has been announced as the winner of the
first international Olmeca Margarita Contest by the Tahona Society. My
Friends Margarita was selected by a team of expert judges, including: Tomas
Estes, European Ambassador for Tequila; Henry Besant, top international
bartender and Olmeca Altos co-creator; Jesus Hernandez, Master Distiller at
the Olmeca distillery, and Alberto Navarro, Olmeca's International Head of
Brand Education. Fire Tahona Margarita by Raymundo Cazarin from Mexico won
second place, Frida Margarita by Seyran Gevorkyan from Russia was third.

    (Logo: photos.prnewswire.com/prnh/20100609/LT17771)
    (Logo: photos.prnewswire.com/prnh/20091110/MXTU001)
    (Logo: www.newscom.com/cgi-bin/prnh/20100609/LT17771)
    (Logo: www.newscom.com/cgi-bin/prnh/20091110/MXTU001)

Finalists were selected after winning previous local Tahona Society heats
in UK, Mexico, South Africa, Turkey, Ukraine and Russia. Kurt's recipe was
chosen because of its clever fusion of Mexican and South African ingredients,
and unique and refreshing taste. His prize is a trip to New York, where he
will be given the opportunity to serve his winning cocktail at the legendary
Mayahuel bar, before meeting influential people from across the US Tequila
industry.

Tahona Society is a global community of passionate and professional
bartenders and the objective of the contest is to strengthen the existing
bonds between these members. It also aims to support the best talent from
within the community, helping them further their international careers.

    My Friends Margarita

    Glass:
    Rocks glass, homemade naartje/cinnamon salt lip

    Method:
    Muddle entire orange slice in mixing glass, add remaining ingredients,
    shake with ice, double strain over ice.

    Ingredients:
    Orange slice
    5 raspberries
    2 parts Olmeca Altos Reposado
    1 whole squeezed lime
    3/4 shot Cointreau

    Garnish:
    Pineapple leaves to imitate Agave, naartje/cinnamon salt

    Side:
    Shot glass with slithers of Jicama, dipped in naartje/cinnamon salt

    Nose:
    Spray Olmeca Altos Reposado/Agave Syrup mix over drink (avoid salt lip)

About Olmeca:

Olmeca is the original Tequila brand in Pernod Ricard's international
spirits portfolio, with high quality premium Tequilas including Olmeca,
Olmeca Altos and Olmeca Tezon. Available in over 80 countries, today Olmeca
is ranked as the No. 1 Tequila in EMEA (Europe/Middle-East/Africa), the No. 2
Tequila outside of North America and the No. 4 Tequila worldwide, in terms of
value. Olmeca Tequilas are produced using the authentic Tahona method, and
are exclusively produced at our own distillery in Los Altos region of
western-central Mexico. Los Altos is recognised as the world's premier Agave
region, with the resulting Tequila possessing a fuller, smoother taste.

For more information and photos, contact: stephen@sweetad.com.mx

Stephen Merry, +52-55-5540-5888, stephen at sweetad.com.mx