Foodchannel.com Opens Online Store, Making Israel Products Available

CHICAGO, April 4, 2011 - The Food Channel(R) (foodchannel.com) has opened a new online "World
Market" specifically to bring products from other countries to consumers in
the United States and beyond. This new shopping experience is seen as a major
new opportunity for Israeli food business owners and manufacturers.

"The Food Channel is known as the place to go for food news and
recommendations," said Jay Anger, product manager of the online Store. "We've
selected Israel as a country with a tremendous amount of quality food
products that aren't getting to the American audience, and we want to change
that. It is our goal to make it easy for businesses to sell their products,
and for consumers to discover new and delightful flavors and food items as a
result."

Products that are selected for The Food Channel Store go through a
rigorous testing process in the Kitchens of The Food Channel, with a tasting
panel approving the products, chefs creating recipes to showcase the
products, and background stories provided to help consumers understand where
and how the product is produced. "We believe knowing more about a product and
how it can be used will lead to a greater willingness for the consumer to try
to new things," said Anger.

The program has several levels for manufacturers who wish to participate.
All programs provide warehousing, order fulfillment and customer service as
well as vendor relations in both English and Hebrew.

Product manufacturers who wish to find out more information can contact
Michael Ostermann at +972-50-5938580 or at michael.ostermann@foodchannel.com.
For additional food news, trends, recipes, professional tips, and reviews
visit foodchannel.com and foodchannel.com/shop/.

About The Food Channel(R)

The Food Channel is a place for great food inspiration, the latest
trends, the most compelling stories, and original perspective. This website
offers insightful original content that is distributed to everywhere foodies
interact with culinary creativity by influencing, contributing to, learning
from, gaining inspiration through, and being a part of the experience around
great food. For more information, visit foodchannel.com. Follow The Food
Channel on Twitter at twitter.com/foodchannel or twitter.com/aford, or on
Facebook at facebook.com/FoodChannel.

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    CONTACT:
    Amy Rosendahl, +1-417-875-5177
    amy.rosendahl@foodchannel.com

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