FreeWheel Expands to the United Kingdom

By Freewheel, PRNE
Monday, April 11, 2011

Adds Leading U.K. Media Company British Sky Broadcasting to Portfolio

SAN MATEO, California, April 12, 2011 - Video technology company FreeWheel ( today
announced its expansion into the United Kingdom with the opening of a London
office and the addition of a new customer to its portfolio: British Sky
Broadcasting ( (Sky), the U.K.'s leading pay television
provider. Sky will use FreeWheel's Monetization Rights Management(R)
( (MRM) product to serve video
advertising across a number of its platforms and services.

Sky selected FreeWheel's MRM as its exclusive video ad management system
based on the product's ability to forecast the amount of video ad inventory
available in the future, as well as its video ad serving capabilities over a
number of platforms and devices, including mobile.

"FreeWheel's technology and infrastructure offers not only the
capabilities that our video advertising business requires today, but also
other features that will help maintain our position in the future, such as
its strength in mobile video ad serving and ability to manage multiple media
platforms." said Tim Hussain, Head of Platform Development and Partnerships
at Sky.

Doug Knopper, co-founder and co-CEO at FreeWheel added, "Robust video ad
management infrastructure is critical as more and more consumers access media
content through their mobile devices and as more of these devices hit the
market. Sky invests heavily in its programming, and FreeWheel's technology
empowers Sky to make the most of its content across the range of platforms
and devices on which it has a presence."

FreeWheel has already been working internationally with a number of
customers, including ESPN, Discovery International, Warner Music, and
Diagonal View. Additionally, the company has systems integrations with
several international partners, including: SmartClip, SpotXchange, Axel
, Burst Media UK, and Hi-media Group.

The first of Sky's divisions went live on FreeWheel's MRM in March 2011.

About FreeWheel (

FreeWheel gives the largest producers and distributors of entertainment
content the infrastructure they need to manage the end-to-end economics of
their professional content in the new media landscape. Founded and led by a
team of executives from the world's leading technology companies, FreeWheel's
solutions have already armed companies like Turner, FOX, VEVO, ESPN, IGN, and
others with the technology and services they need to run profitable, scaled
content businesses. Learn more at follow the company
@FreeWheeldotTV (

Jessica Fletcher, jfletcher at, +1-646-837-8695

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