Frost & Sullivan: Demand for CCTV Systems Rises in Response to Crime Rates in South Africa

CAPE TOWN, South Africa, June 21, 2010 - Security has become an essential aspect of any building architecture.
Rising incidences of workplace violence, armed robberies and corporate
espionage have resulted in companies installing new security systems and
upgrading their legacy systems with advanced closed-circuit television (CCTV)
systems.

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New analysis from Frost & Sullivan (www.autoid.frost.com), The
South African Markets for CCTV, finds that the market earned revenues of
US$537.7 million in 2008 and estimates this to reach US$869.3 million by
2015. The market is expected to grow at a compound annual growth rate (CAGR)
of 7.1 per cent from 2008 to 2015. The products covered in this study include
cameras, remote surveillance systems, multiplexers, lenses, video recorders,
quads, telemetry and video monitors.

If you are interested in more information on this study, please send an
e-mail to Patrick Cairns, Corporate Communications, at
patrick.cairns@frost.com, with your full name, company name, title, telephone
number, company e-mail address, company website, city, state and country.

"Insurance companies are becoming reluctant to insure unsecured
properties," notes Frost & Sullivan Research Analyst Kudzanayi Bangure. "This
includes providing general crime prevention advice and system specifications
for submission to insurance companies to obtain approval prior to
installation."

Armed robberies, automated teller machine (ATM) bombings and other
related crimes have impelled customers to increase their security levels and
invest more in security systems such as CCTV.

Technological innovation has also brought more efficient and effective
systems with a longer lifespan. Although this is an advantage in the short
term, it has an indirect disadvantage in the long term as it erodes sales.

"In such a highly price-sensitive market, suppliers will find it
difficult to increase their price to compensate for the decrease in demand,"
explains Bangure. "Suppliers should focus on ongoing innovation so that newer
and superior CCTV models are available in the market and attract consumers to
upgrade to the latest CCTV models."

Technological innovation is mostly linked with better functions and
operational improvements. Improved technologies result in the availability of
advanced features, thereby making the products more appealing to the end
users.

"End users are becoming increasingly aware of the various benefits and
medium to long-term cost efficiencies associated with the use of novel CCTV
technologies," concludes Bangure. "This has prompted a shift from guard
services to CCTV security systems that are considered to be more efficient
and reliable."

The South African Markets for CCTV is part of the Automatic
Identification & Security Growth Partnership Services programme, which also
includes research in the following markets: The South African HVAC Market,
The South African Fire Detection and Suppression Systems Market, The South
African Lighting Equipment Market, and South African Security Systems and
Services Market: A Voice of Customer Analysis. All research services included
in subscriptions provide detailed market opportunities and industry trends
that have been evaluated following extensive interviews with market
participants.

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The South African Markets for CCTV

M54C

    Contact:
    Patrick Cairns
    Corporate Communications - Africa
    P: +27-18-464-2402
    E: patrick.cairns@frost.com
    www.frost.com

Patrick Cairns, Corporate Communications - Africa of Frost & Sullivan, +27-18-464-2402, patrick.cairns at frost.com