Frost & Sullivan: Growing Demand for Effective Patient Record Keeping in Hospitals Drives the Electronic Medical Records Market in Europe

LONDON, August 25, 2010 - Due to deficiencies in present administrative and record-keeping
capacities, hospitals across Europe are under tremendous pressure to improve
clinical practices. As inefficient trends permeate hospital management, the
adoption of electronic medical record (EMR) solutions has become paramount.
Designed to constantly report and monitor care pathways, EMRs reduce the
number of data entry errors, inadequate prescriptions and extraneous time
spent on preparing charts by the nursing staff.

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New analysis from Frost & Sullivan (www.healthcareIT.frost.com),
European Electronic Medical Records Markets, finds that the market earned
revenues of US$801.9 million in 2009 and estimates this to reach US$1,748.1
million by 2016. The regions covered in this research service include the
United Kingdom, Germany, France, Italy, Spain, Scandinavia and Benelux.

"Greater emphasis on patient-centric healthcare as well as on disease
management and prevention is increasing the market potential for EMR in
Europe," says Frost & Sullivan Program Manager Eramangalath Sujith.

There is significant growth potential in EMR adoption rate and revenues
in European hospitals, especially in the small and medium hospital segments
where adoption rates are presently the lowest. The European EMR market is
expected to more than double itself by 2016, despite the exorbitant annual
maintenance of EMR, being one of the highest in the healthcare IT market in
Europe.

However, there are challenges to the full implementation of EMRs.
Presently, hospitals across Europe have several forms of medical records,
such as paper-based records, basic direct operating system (DOS) records, and
MS access systems. The transition from these types of systems to the
all-encompassing EMR is tedious and difficult.

"Furthermore, the fragmented nature of the market and budgetary
constraints are factors affecting its wider adoption," explains Sujith.
"Smaller hospitals need to understand the return-on-investment in EMR and its
long-term benefits."

Participants should focus on the growing markets. A company that can
launch a product with a strong understanding of regional requirements and
specifications along with the right marketing mix will be able to capture the
market significantly. Hospitals should increase their investment in IT and
focus on cost-effective systems that provide greater value for money.

"Effective end-user meetings to discuss end-user requirements and educate
them on the capabilities of EMR systems will facilitate customer
satisfaction, thereby stepping-up the customer base," concludes Sujith.

If you are interested in more information on Frost & Sullivan's latest
study on European Electronic Medical Records Markets, please send an e-mail
to Katja Feick, Corporate Communications, at katja.feick@frost.com, with your
full name, company name, title, telephone number, company e-mail address,
company website, city, state and country.

European Electronic Medical Records Markets is part of the Healthcare &
Life Sciences IT Growth Partnership Services programme, which also includes
research in the following markets services included: European Markets for
Business Analytics in Healthcare, European Markets for Pharmacy Automation
Systems, and Strategic Analysis of Care Management Market in Europe. All
research in subscriptions provides detailed market opportunities and industry
trends that have been evaluated following extensive interviews with market
participants.

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    European Electronic Medical Records Markets
    M440

    Contact:
    Katja Feick
    Corporate Communications - Europe
    P: +49-(0)-69-7703343
    E: katja.feick@frost.com
    www.frost.com
    Twitter: twitter.com/frost_sullivan

Katja Feick of Frost & Sullivan Corporate Communications - Europe, +49-(0)-69-7703343, katja.feick at frost.com