Frost & Sullivan Recognizes Doxa AB for Ceramir(TM) Crown & Bridge - Its Pioneering Biocompatible Dental Cement

LONDON, February 11 - Based on its recent research on the dental devices market, Frost &
Sullivan presents Doxa AB with the 2010 European Frost & Sullivan Award for
New Product Innovation of the Year for its Ceramir(TM) Crown & Bridge, a
dental cement. The first of its kind, Doxa's product is based on the unique
Ceramir technology that is developed by nano-structurally integrating
bioceramics.

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Dental procedures have been in a rise due to the lack of proper care for
the teeth. Simultaneously, the need for newer biomaterials with a better
compatibility with the human body has become more obvious. Lack of
biocompatibility directly links to increase in pain for the patient and the
need to repeat the procedure, which increases the healthcare expenditure.
This can be avoided with better biocompatibility of the biomaterial used for
treating dental disorders.

Interestingly the need for tooth filling and denture fixing is due to
secondary caries that are caries found in the restored tooth. In normal
cements, there is a crevice formed between the material and dental tissue,
where the risk of leak of nutrients and bacteria is high. This leads to decay
of the tooth in the long run. The reasons for the gap formation may be many,
depending on the type of material used, but can be attributed to physical
change of the material when exposed to heat and other factors.

"The materials in the mouth are exposed to heat, rapid change in
temperatures, mechanical loads and bacterial influx, hence the material used
should be of very high resistance to prevent gradation with time, and reduce
changes inflicted to the natural environment," says Frost & Sullivan Senior
Research Analyst Sowmya Rajagopalan. "The need for addressing these drawbacks
directly links to increased biocompatibility that is the key feature of
Doxa's Ceramir(TM) Crown & Bridge, which has the special ability to thrive
with saliva and heat."

A chemical curing reaction starts when water is mixed with the ceramic
powder and nano-crystals precipitate. These crystals adhere to all surfaces
and thus integrate better with the tooth. This hardening mechanism of the
material is unique. It helps fill the contact zone between the tooth and the
foreign material, thus increasing biocompatibility.

One of the key benefits of Ceramir(TM) Crown & Bridge, other than
increased biocompatibility, is the ability to have quicker treatment
procedure. The product is designed such that the material, cement powder and
the liquid activating the cement, come in a capsule. Ceramir(TM) Crown &
Bridge is the only bioceramic which hardens effectively at body temperature.
Even the packaging is made of recyclable materials with small amount of
packaging material to be environment friendly.

"Ceramir(TM) Crown & Bridge can coexist in a natural environment - it
does not shrink and has thermal properties close to the enamel and dentine,"
says Rajagopalan. "The resulting treatment, reduced pain and increased
success rates of the implantation reflects on the health statistics with
reduced repeat dental procedures and decrease in healthcare expenditure."

Over the whole of last year, the awareness and acceptance of Ceramir(TM)
Crown & Bridge has been steadily increasing. For revolutionizing the dental
cements Industry, Doxa is the worthy recipient of the 2010 European Frost &
Sullivan Award for New Product Innovation of the Year. Each year, Frost &
Sullivan presents this award to a company that has demonstrated and
innovative element in a product by leveraging leading edge technologies. The
award recognizes the benefits of the product, its increased value for
customers and the resulting rise in customer acquisition/penetration
potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts
compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify
best practices in the industry.

About Doxa AB

Doxa is a Swedish dental company founded in 1987 that produces dental
product based on Bioceramics. The company's focus has been on the research
and development of Bioceramics for use within orthopaedics and odontology and
Doxa is today a world leader in the development of bioactive ceramics and its
proprietary technology has been reviewed in more than 60 publications. During
the years Doxa has had a close contact with Uppsala University.

In 2009, Doxa reorientated the focus of its activities and took the step
from being a development company to that of a dental marketing and sales
organisation. With the patient in focus, Doxa aims at developing dental
materials which are user-friendly, biocompatible and environmentally
friendly.

Ceramir(TM) Crown & Bridge is the first product in a series of planned
dental Bioceramics products from Doxa. The Ceramir(TM) Crown & Bridge is used
for permanent cementation during the dental procedures. The product was
launched in 2009. To read more about the product, please visit
www.ceramir.se.

About Frost & Sullivan

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    Contact:

    Catherine Brassell
    Best Practices
    Frost & Sullivan
    catherine.brassell@frost.com
    P: +44-207-915-7867

Catherine Brassell, Best Practices, +44-207-915-7867, catherine.brassell at frost.com, of Frost & Sullivan