Gamers in Germany Play Emusicon Pinball More Than Those in any Other Country

LONDON, August 18, 2010 - Sony Ericsson has revealed that German Facebook users have played its
free online pinball (apps.facebook.com/sonyericssonpinball) more than
any other nationality since the launch of the game, last month.

13% of all Emusicon computer pinball
(www.facebook.com/sonyericsson?v=app_10339498918&ref=ts) games have
been played by people in Germany, a staggering amount considering the country
has the least number of Facebook users, approximately 10,250,000, in
comparison with the top five user countries. The United Kingdom, with a total
of 27,000,000 Facebook users, comes in second and has played 11.2% of all
Emusicon Pinball games.

The others making up the top five are, India, Indonesia and the home of
Sony Ericsson, Sweden, with Facebook users in the United States closely
following in sixth. Analytics also show that casual gamers from the other
continents, South America, Africa and Oceania, have also been enjoying the
internet pinball
(www.facebook.com/sonyericsson?v=app_10339498918&ref=ts) game, proving
that Emusicon Pinball has transcended language barriers and has truly been an
international hit.

Hosted on the worldwide fan page, Sony Ericsson has combined the classic
arcade game with Facebook to create a socialised version of pinball for
twenty-first century gamers. Players can boast to their vast network of
friends by posting high scores on their wall and also encourage them to
compete for a place on the leader board. Of course, the global nature of
Facebook means that friends may be anywhere in the world so pinball was
specifically chosen to appeal to gamers from all cultures.

Head of Digital and CRM for Sony Ericsson, Ben Padley, was surprised by
the huge interest from Germany but not by the overall international audience.
He said, "Comparing the overall number of Facebook users in Germany to the
number of Emusicon Pinball games played is something we had not expected to
see but it's fantastic to find that our German fans especially love the game.

"Sony Ericsson was confident that players would come from all over the
world because its fan base has always been far reaching. Choosing a simple,
addictive and fun game was important to be able to engage all Facebook users
and it seems Emusicon Pinball has been a hit with speakers of all languages."

For more information about Sony Ericsson and its products, visit
sonyericsson.com.

Philip Keithley - philip at punchcomms.com T: +44(0)1858-411600