Games and Social Media the Most Popular Apps With Facebook Users

LONDON, December 16, 2010 - A recent poll on the Sony Ericsson Facebook (
www.facebook.com/sonyericsson) page has revealed that mobile games and
social media are the most popular form of smartphone application with the
brand's fan base.

The Android application Angry Birds was one of the most popular games
with the Facebook community, as well as social networking apps such as
Facebook and Twitter for Android. Sony Ericsson's signature Android
applications Timescape and Mediascape were also regular favourites, as well
as email clients and messaging apps such as eBuddy.

Since the advent of smartphones, apps have begun to take the world by
storm, facilitating online activity and providing instant entertainment and
casual gaming right from users' pockets. With a total of four handsets now
available on the acclaimed Android platform, Sony Ericsson is a firm
evangelist of mobile applications, illustrated by its weekly feature on
Facebook, App of the Week.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "It's no
surprise that social networks have a major role in our fans' use of mobile
applications, such is the popularity of social networking amongst our core
demographic.

"In addition, through our various Facebook initiatives such as Fan of the
Week, we have seen that our fans love to be creative and share their content
and experiences with other fans on the page, so it's no surprise that they
enjoy using our signature Timescape and Mediascape applications either."

Aside from the Facebook page, fans can also get all of the latest news
regarding Sony Ericsson products and services via both the Sony Ericsson
Twitter (twitter.com/sonyericsson) feed, and also the Sony Ericsson
YouTube (www.youtube.com/sonyericsson) channel.

Sony Ericsson creates innovative, sophisticated and inspirational phones
and accessories, designed with each individual's fun and entertainment in
mind. Sony Ericsson seeks to help each user see things differently, to be at
the centre of countless everyday moments and make them extraordinary, and to
create an inspiring friend for everyone so that they can find beauty in the
unexpected.

For more information, please visit www.sonyericsson.com.

Contact: Alex Smith / info@punchcomms.com / +44(0)1858-411-600

Contact: Alex Smith / info at punchcomms.com / +44(0)1858-411-600