Graphin and Mixel to Collaborate in Producing 'Golden M-PHY' IC to Be Used in Graphin's Evaluation Systems

By Graphin Co. Ltd., PRNE
Sunday, February 14, 2010

SAN JOSE, California, February 15, 2010 - Mixel Inc., the leader in mobile mixed-signal intellectual property (IP),
and Graphin Co., Ltd., a rapidly emerging leader for image sensor evaluation
suites, announced on February 15 that Graphin will license the Mixel M-PHY IP
and that the two companies will collaborate to produce a "Golden M-PHY" IC to
be used in Graphin's evaluation systems.

Mixel will support Graphin's plans to build an M-PHY evaluation system,
and the two companies will collaborate in developing and supporting a vibrant
MlPl ecosystem. Mixel and Graphin plan to capitalize on their leadership
positions in the D-PHY IP and evaluation system markets, respectively, and
extend those leadership positions into the M-PHY marketplace, which is now in
its infancy.

Mixel is leveraging its Silicon Proven 5Gbps technology used in the
MXL-SRDS-4254 to rapidly make the "Golden M-PHY" IC available to Graphin and
its other customers. "We considered many options before choosing Mixel as our
M-PHY partner. Mixel's mobile mixed-signal IP leadership and silicon-proven
technology were critical factors in our decision," said Tomoaki Kurosawa,
President of Graphin. "We are confident that this effort will play a key role
in accelerating the adoption of MIPI as the next generation mobile interface,
and will help Graphin and Mixel to further cement our leadership positions,"
he added.

"We are delighted that Graphin, the premier image sensor evaluation
company, has chosen Mixel as its M-PHY partner. We are looking forward to
working closely with Graphin to provide our end customers with the best
possible MIPI PHY and evaluation solutions," said Ashraf Takla, CEO of Mixel.
"A unique attribute of the MIPI PHY standard is the many options that it
supports. In most of the target applications, power, area, and total cost are
all parameters of paramount importance. The M-PHY standard allows for many
options that enable an optimized shrink-wrapped solution for many different
applications by using the right mix of options. The permutations are huge,
and a one-size-fits-all approach will not do. This kind of marketplace plays
to Mixel's strengths, namely being able to provide silicon-proven yet
customizable, high quality differentiated IP at reasonable cost," he added.

For more information regarding MIPI M-PHY and our partnership, please
visit us at the MIPI Alliance Zone at the 2010 Mobile World Congress Stand
2H41.

About Graphin

Graphin Co., Ltd., a rapidly emerging leader in evaluation suites for
image sensors, designs and develops image input boards, evaluation systems
for image sensor products, and digital input/output boards that support
industrial cameras. The company's MIPI-based product series of evaluation
systems for images generated from CMOS image sensors (CIS), "GPirates", is
fully compliant with the four-lane MIPI CSI-2 standard.

About Mixel

Mixel is the leader in mixed-signal mobile IPs and offers wide portfolio
of high performance mixed-signal connectivity IP solutions. Mixel's
mixed-signal portfolio includes PHYs and SerDes (suitable for PCI Express,
SATA, EPON, XAUI, Fiber Channel, DDR, and LVDS), Mobile PHYs (MIPI D-PHY,
M-PHYSM, and MDDI), general purpose Transceivers, and high performance PLL
and DLL IP cores.

    Contact:
     Mixel Inc.
     Wafa Hannaoui
     Sales and marketing
     Phone: +408-942-9300 X140
     Email: marketing@mixel.com
     URL: www.mixel.com.

     Graphin Co., Ltd.
     Yoshihiro Sugiyama
     Sales Department
     Phone: +81-3-5493-1211
     Fax: +81-3-5493-1212
     Email: sales@g-in.co.jp
     URL: www.g-in.co.jp/english/index.html

Wafa Hannaoui, Sales and marketing of Mixel Inc., +408-942-9300 X140, marketing at mixel.com; or Yoshihiro Sugiyama, Sales Department of Graphin Co., Ltd., +81-3-5493-1211, or fax, +81-3-5493-1212, sales at g-in.co.jp

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