Green Tea Extract May Delay or Prevent Alzheimer's

TORONTO, March 12, 2010 - Long known to be beneficial in heart disease, diabetes and some cancers,
a new study finds a specific green tea extract may delay or prevent
Alzheimer's disease and dementia. A. Holliday & Company's "Teawell 50," is a
50 percent pure extraction of EGCG (epigallocatechin gallate) - a flavonoid
which is the most potent of four major catechins in green tea.

Sponsored by A. Holliday & Company, the study was performed by Dr.
Stephane Bastianetto at the Douglas Mental Health University Institute,
McGill University in Montreal.

In the study, rats were fed food that contained Teawell 50, compared to a
control group whose food did not contain the extract. Results showed that
rats who ate Teawell 50 had an 18 percent reduction of free radicals in a key
region of the brain involved with learning and memory. This region is
severely damaged when Alzheimer's is present.

"This suggests regular consumption of green tea may protect against the
deleterious effects of oxidative stress, delaying or preventing age-related
memory deficits," said Dr. Bastianetto.

According to Dr. Bastianetto, discovering Teawell 50's ability to cross
the blood-brain barrier in sufficient concentrations and actually reach the
brain is significant.

"Green tea has higher concentrations of beneficial catechins - especially
EGCG," said Christine Renken of A. Holliday & Company. "Extracting this
substance allows it to be used in foods such as yogurt and beverages as well
as supplements, pet foods and even beauty products."

EGCG has been associated with decreasing conditions such as
cardiovascular disease, diabetes, Parkinson's and some forms of cancer.
Studies have shown that EGCG may inhibit production of inflammatory molecules
associated with rheumatoid arthritis; reduce blood clotting and cholesterol;
enhance the immune system, boost metabolism and burn fat as well as
protecting against gum disease and reducing cavities.

For more information, go to: www.teacoff.com/ (linktonewsrelease)

About A. Holliday & Company

Based in Toronto, Canada, since 1975 A. Holliday & Company Inc. has been
a major distributor of coffee and tea products. The company has a wide range
of EGCG extracts available with purities as high as 99 percent.

A. Holliday & Company products are used with many well known
international brands and private label products from food and beverage, to
baking and dairy, to flavour and ingredient manufacturers, to pharmaceuticals
and cosmetics. Complete information can be found at: www.teacoff.com

James Tabaczynski, +1-440-835-4525, jptgroup at sbcglobal.net