GSMA Announces Winners of Asia Mobile Awards 2010

By Gsma, PRNE
Tuesday, November 16, 2010

Winners of Embedded Mobile Module Competition also Announced at Mobile Asia Congress

HONG KONG, November 18, 2010 - The GSMA today announced the winners of the Asia Mobile Awards 2010,
which were held at Mobile Asia Congress in Hong Kong. The award winners were
revealed by Rob Conway, CEO of the GSMA and Shi Lirong, Director and
President of ZTE at the Mobile Asia Congress Networking Party and Awards
Celebration - sponsored by ZTE - held on Wednesday 17th November. The GSMA
also announced the winners this year's Embedded Mobile Module Competition.

The Asia Mobile Awards were created by the GSMA to showcase the diversity
of mobile content, products and services across the region. This year's
awards focused heavily on developments in the mobile application market, and
the GSMA worked with mobile analytics firm Distimo to compile app store data
for leading platforms such as Apple iOS, Android, Nokia, BlackBerry and
Microsoft Windows Mobile across 27 countries in Asia to select the winners
for the five app-related categories. The Best Device award was selected from
nominations of the top-selling handset manufacturers across Asia Pacific and,
along with the Best App award, was judged by a panel of key industry analysts
and journalists.

"The importance of and growth in the mobile applications market has been
on display throughout the Mobile Asia Congress, from our developer-focused
App Planet event, to our thought leadership conference programme, to the
Mobile Asia Awards," said Michael O'Hara, Chief Marketing Officer at the
GSMA. "These awards illustrate the diversity of choice for mobile users
across Asia, in areas such as entertainment, games, business and lifestyle,
and reflect the uptake of innovative new smartphones and the ever-increasing
richness of mobile services and content. Congratulations to all the winners."

    The Asia Mobile Awards 2010 winners are:

    Top Entertainment App
    - IMDB Movie Database - IMDB

    Top Games App
    - Angry Birds - Rovio/Clickgamer

    Top Lifestyle Apps
    - Around Me - Tweakersoft

    Top Business App
    - Documents to Go - Premium Office Suite - DataViz Inc

    Top Overall App
    - Angry Birds - Rovio/Clickgamer

    Judges' Choice - Best App
    - Google Maps - Google

    Best Mobile Handsets/Device
    - iPhone 4 - Apple

Also announced were the winners of the GSMA's 2010 Embedded Mobile Module
Competition. The Embedded Mobile Competition was launched at last year's
Mobile Asia Congress to encourage the innovation of embedded mobile devices
and services in key vertical sectors such as health, utilities, automotive
and consumer electronics, helping to increase volumes of connected devices on
a global scale. The Embedded Mobile Module competition is focused on
identifying best-in-class embedded modules for both 3G and 2G applications
that are commercially available or will be in the near future.

Five of the world's leading M2M embedded module suppliers participated in
the Embedded Mobile Module competition, with 18 modules entered across the
two categories. Representatives from mobile operators, such as Vodafone,
Orange AT&T, Telecom Italia, KT and Smart Communications, who formed the
steering committee, were looking for solutions with the best application
functionality, innovation and the potential to drive economies of scale.

    The winners of the 2010 Embedded Mobile Module competition are:

    3G category
    - Qualcomm for IEM6270 - 3G module

    2G category
    - Sierra Wireless for AirPrime SL6087 - 2G module

"The race this year was very close with most of the vendors having a rich
set of development and application functionality. We are recognising
Qualcomm's IEM6270 in the 3G category for its strong mix of programmability
and add-on features like GPS in a very light and small module. The AirPrime
SL6087 2G module by Sierra Wireless demonstrates a strong overall package
with rich functionality and very attractive pricing suitable for
multi-application verticals," said the judging panel. "It is also important
to highlight that the introduction and use of the single chip modules adopted
by many of the companies competing has helped to push down the cost and size
of embedded mobile modules. We are delighted to see a trend of decreasing
costs, increasing functionality and the proliferation of new and innovative
connected devices. Our congratulations to the winners and to all those who
took part."

For more information on the GSMA's Embedded Mobile initiative please

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
or the GSMA corporate website at

Brian Paterson, +852-9755-3310, or Tracy Cheung, +852-9366-7761, mac at; or Daniel Lowther, +44-7747-636-687, press at

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