GSMA Launches Embedded SIM Initiative to Support the Connected Future

Task Force of Mobile Operators to Develop an Open Standard to Bring Connectivity to More Devices

HONG KONG, November 18, 2010 - The GSMA today announced the formation of a task force of mobile
operators to explore the development of an embedded SIM that can be remotely
activated. The move is expected to enable the design of exciting new form
factors for mobile communications. It will also speed the development of M2M
services by making it easier to bring mobile broadband to non-traditional
devices such as cameras, MP3 players, navigation devices and e-Readers, as
well as smart meters.

"The traditional SIM has been an important innovation in mobile
telephony, and has provided many benefits to consumers in terms of security,
portability of contacts, and ease of portability of devices across networks,"
said Rob Conway, CEO and Member of the Board of the GSMA. "As our industry
moves from connecting phones to connecting a wide range of devices, it is
apparent that the embedded SIM could deliver even greater flexibility. The
embedded SIM will provide assured levels of security and portability for
consumers, as well as provide additional functionality for enabling new
services such as e-Wallet and NFC applications."

The GSMA-led task force comprises a group of leading technical experts
drawn from operators including AT&T, China Mobile, Deutsche Telekom, France
Telecom Orange, KT, NTT DOCOMO, SK Telecom, Telecom Italia, Telefonica,
Verizon Wireless and Vodafone. The group will work in cooperation with major
SIM producers.

The task force will analyse market requirements and deliver a technical
solution as an evolution of the current SIM provisioning mechanisms. The
proposed embedded SIM solution will include programmable SIM card
capabilities to enable remote activation.

The group is expected to complete the analysis of market requirements by
January 2011. The resulting technical solution will be built on the
principles of openness and standardisation. Devices featuring the new SIM
activation capability are expected to appear in 2012. Traditional
SIM-supported devices will continue to work on existing networks.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

GSMA, Howard Jones, +44-7760-322-050, Daniel Lowther: +44-7747-636-687, press at gsm.org, or Brian Paterson, +852-9755-3310, or Tracy Cheung, +852-9366-7761, mac at ebacomms.com