GSMA Wins Conference Award for App Planet

LONDON, July 1, 2010 - The GSMA announced that it was awarded the prize for "Best Development of
an Association Event" at the inaugural Conference Awards, which were held
June 25th in London. The GSMA was recognised for App Planet, its
developer-focused "event within an event", which was launched at the 2010
Mobile World Congress.

"App Planet was a resounding success in its debut at the Mobile World
Congress in February, and it's extremely gratifying to receive this industry
recognition," commented Michael O'Hara, chief marketing officer, GSMA. "We
continue to advance App Planet with the addition of new components that will
strengthen the value proposition for mobile application developers and will
also attract new audiences to the event."

Designed to bring together the many critical elements of the broad mobile
application ecosystem together in one location, App Planet attracted more
than 20,000 visitors and overall, more than 6,000 developers attended Mobile
World Congress 2010. App Planet 2010 featured application developer
conferences (ADCs) hosted by Google, Motorola, RIM, Sony Ericsson, Vodafone
and Wireless Industry Partnership (WIP), as well as an interactive exhibition
with more than 120 exhibiting companies. App Planet also offered the App
Lounge for networking and business development activities; a dedicated,
day-long conference programme on industry trends in mobile applications; and
the App Garage, which showcased cutting-edge GSMA initiatives in the mobile
applications space.

More than 120 entries were submitted for the 16 Conference Award
categories and 19 judges had the difficult task of assessing the winners. The
winners came from all types of conference organisers - large and small, pure
conference companies, media companies and associations, reflecting the depth
and breadth of the industry.

In selecting the GSMA for the award, the judging panel considered
criteria such as:

    - Changes made on previous years which have impacted on
      performance

    - Initiatives to attract delegates who have not previously
      attended the event

    - The development of creative sponsorship packages that
      attract sponsors and meet their marketing and corporate objectives

    - Key partnerships with 3rd parties

    - Outstanding results and feedback and over-achieving on
      targets

"The Conference Awards were created to recognise and reward excellence,
showcase innovation and provide a quality benchmark for individuals, teams
and companies in the conference industry," commented Claire Wormsley,
co-founder of the Conference Awards. "The high quality of the entries and the
enthusiasm for the awards has demonstrated the keenness of the industry to
come together, network with colleagues and competitors and applaud increasing
professionalism and leadership in the industry."

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

Press contacts: Daniel Lowther: +44-7747-636-687, press at gsm.org