Haier Showcases New Range of Innovative Appliances Tailored to Local Markets at IFA Berlin

Haier Continues its Winning Strategy to Put Local Consumer Needs at the Heart of All New Designs and Innovations as Showcased at IFA Berlin 2010

BERLIN, September 3, 2010 - IFA Hall 3.1a - Stand 103 - September 3, 2010 - Haier, the world's
largest white goods brand, is one of the highlights of IFA 2010 in Berlin
from 3rd - 8th September. Haier is displaying a full range of new innovative
and environment friendly products tailored to the European market. Haier's
commitment to offer home appliances tailored for local consumer needs around
the world continues to be a winning strategy as Haier's market share and
brand recognition grows fast in every region around the globe.

Haier's products showcased include the prestigious Red Dot award winning
3D refrigerator, designed in Haier's R&D facilities in Italy for the European
market. Haier put the emphasis on research and development early as it
understood that quality, user friendliness, and design were critical for the
establishment of a global brand. A critical element to growing on the global
market was to establish experienced R&D teams in various parts of the world
to best meet the expectations of local consumers.

Haier's Eco Life corner at IFA presents a full range of environment
friendly washing machines that can reduce electricity consumption up to 20%,
save water and reduce noise up to 30%, while greatly improving the cleaning
ratio. Haier pioneers in the research of the best technologies that reduce
appliances design and manufacturing footprint on the environment, while
reducing electricity and water bills for the consumer.

Haier's innovations showcased at IFA are not only technological. Haier's
R&D centers were the first to figure out that households wanted their
appliances to be part of their home's interior design. Based on this
observation, Haier designed colorful appliances, such as the DW12 dish
washer, available in four colors including black and red. Consumers don't
need to hide their appliances anymore. Haier was at the origin of an industry
revolution, setting a new aesthetic standard followed by its competitors.
Haier's IFA booth is one of the most colorful, presenting appliances
decorated with an artistic range of patterns and colors.

"Haier is the world's largest white goods brand according to a
Euromonitor research in 2009. With continued emphasis on research,
development and design, putting the consumer's needs at the origin of each
new project, we believe we will retain our place as #1, increase our lead on
our competitors, and grow our brand awareness and customer satisfaction. Our
IFA stand gives visitors a good overview of how Haier appliances can make
consumers' home, and life, better," said Ms. ZHANG Tieyan, Director of Haier
Global Branding Operations.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1
home appliances brand in the world and China. Haier products are distributed
in more than 160 countries and regions in North America, Europe, the Middle
East, Asia and Africa. Global revenues amounted to RMB 124.3 billion (USD18.2
billion) in 2009. Haier employs more than 60,000 people, including 10,000
outside China.

    Contact:

    Ms. Zhang Bin
    Haier Group Co. Ltd.
    Tel: +86-532-8893-6105
    Email: zhangbin@haier.com

    Mr. Simon VERICEL
    Hill and Knowlton China
    Tel: +86-10-5861-7570
    Email: simon.vericel@hillandknowlton.com.cn

Ms. Zhang Bin, Haier Group Co. Ltd., +86-532-8893-6105, zhangbin at haier.com; Mr. Simon VERICEL, Hill and Knowlton China, +86-10-5861-7570, simon.vericel at hillandknowlton.com.cn