Hotels Invest in Technology Despite the Economic Downturn due to its Positive Impact in the Industry

DUBAI, UAE, August 26, 2010 - Research has predicted that $290 million will be spent on technology
alone across new hotels in the Middle East and there will be over 108,600
rooms coming online by 2011. This coupled with the crowded and lucrative
nature of the industry has meant that hotel operators and owners have woken
up to the need to invest in state-of-the-art technology as a way to
differentiate them and remain competitive.

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In a recent survey sent to over 2000 individuals it was found
that over 50% of respondents were spending the majority of their IT budgets
on in-room entertainment as a way to stay on top of their competitors.

Today's guests arrive at a hotel with a high level of expectations - a
hotel room needs to be their home away from home, and offer new services,
experiences and conveniences. But, how do you maintain the balance of
achieving a healthy bottom line while enhancing the guest experience, create
guest loyalty and attract new guests? The key to creating the new
guest-centric environment is to integrate the right technologies in the right
way to create a ubiquitous and efficient network that can support guest
services and hotel operations.

Keith Pearce, VP of Marketing, Alcatel-Lucent EMEA, a fourteen year
veteran of the high tech industry, who has worked extensively in new and
emerging technology markets - drawing on experience as a television news
reporter and US Senate staffer. In an upcoming conference Keith will discuss
how to deliver next-generation guest-centric services and entertainment
without breaking the bank. Focusing on maintaining the balance of achieving a
healthy bottom line while enhancing the guest experience and exploring
advanced communication applications and services that address guest
expectations and improve staff and back office efficiency.

2nd Annual Hotel Technology Middle East will deliver world
class case studies and exclusive high level networking opportunities, it will
bring together senior individuals from developers, hotel owners, hotel
operators and consultants from across the region and globally.

The event is a unique forum for regional and international hotel owners
and operators to discuss the key issues and latest developments in creating
world-class hotels through effective integration of technology. It will focus
on the most pressing issues and challenges facing hotel operators and owners
in the Middle East including: the importance of technology in enhancing guest
satisfaction, reducing operating costs through innovative energy management
systems and integrating strategic security measures to prevent data loss.

For more information, visit www.hoteltechnologyme.com

About IQPC Middle East:

For over thirty years, IQPC has helped the world's leading corporations
solve their business challenges through the sharing of practical industry
solutions and global best practice. In the process, the company has built a
formidable reputation for quality and value. The world's most progressive
companies have benefited from IQPC's unrivalled global reach, which has
connected international expertise with regional and local leaders.

    For more information, please contact
    Eileen Espelita
    Marketing Manager
    IQPC Middle East
    +971-4-364-2975

For more information, please contact: Eileen Espelita, Marketing Manager, IQPC Middle East, +971-4-364-2975