Introduces the Challenge for New welcomerewards Members

Tuesday, October 12, 2010

DALLAS, October 13, 2010 - is offering new welcomerewards members a chance to earn
additional free hotel nights as part of the welcomerewards(r) Challenge. New
customers who stay 30 nights between now and October 1, 2011 will receive a
total of five free nights courtesy of

Customers who sign up for the Challenge at receive a free night's stay for
booking and staying 10 total nights in any combination of hotels (boutiques,
chains, airport hotels, resorts and more). The welcomerewards Challenge, open
to new welcomerewards members, offers an extra night for the 15th and 30th
night booked for a total of five free nights.

"We are thrilled to be able to offer new welcomerewards members this
exciting opportunity to earn an extra two free nights," said Taylor L. Cole,
APR, director of public relations for "We know that
welcomerewards is the best loyalty program in the industry, and the
opportunity to earn free nights just got easier with our new Challenge."

It takes close to 15 - 25 nights with the average hotel loyalty program
to earn a comparable free night*. With welcomerewards one night equals one
credit. welcomerewards credits can be earned and redeemed at over 65,000
partner hotels, with no restrictions or blackout dates. Credits are also
earned for non-consecutive nights so your earned credits may be accumulated
this week, six months from now or over time. When redeeming a free night, the
room value credited to your account equals the average daily rate of your 10
nights stayed.

New and current welcomerewards customers can always reference
guest reviews before booking their next trip, and because guest reviews must
be written by customers who have stayed at least one night in the room they
review, customers can feel safe when booking an unfamiliar hotel.
can also help lodgers save money with its price match guarantee. If customers
find a lower room rate on a different site, will match the price
and refund the difference. All rooms can be booked risk-free with no change
or cancellation fees charged by

Notes to Editors:

*Based on (a) comparison of largest hotel loyalty programs' regular
published rules as of 5/1/10 and (b) assumption that free nights are at
similar hotel class, room type, and location as paid nights.

About is a leading provider of lodging worldwide, offering more than
85,000 properties in over 60 countries including New York hotels
(, Chicago hotels
(, Las Vegas hotels
( and Los Angeles
hotels (,
which include national chain hotels and all-inclusive resorts to local
favourites and bed & breakfasts. is the smarter way to book travel
by offering welcomerewards, an industry leading loyalty rewards program; the
real opinions of other travellers captured in over 1.5 million Guest Reviews
and; a Price Match Guarantee, so that those booking with can be
assured they are getting the best deal, either online or by speaking directly
to a travel expert at 1-800-2-HOTELS 24 hours a day. is an
operating company of Expedia, Inc. (NASDAQ: EXPE). Visit the
Travel Smart Blog for consumer and business travel information. Follow on Twitter via, on Facebook at and take a VirtualVacation at, welcomerewards and the logo are either registered
trademarks or trademarks of, LP. Other logos or products and
company names mentioned herein may be the property of their respective
owners. Copyright 2010, LP. All rights reserved. CST # 2083949-50

    For further information, please contact:

    Taylor L. Cole, APR North America
    10440 N. Central Expressway
    Suite 400
    Dallas, TX 75231

For further information, please contact: Taylor L. Cole, APR, North America, 10440 N. Central Expressway, Suite 400, Dallas, TX 75231, +1-(469)-335-8442

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