HRE Wheels Expands to Europe

Premium performance wheel manufacturer's new European division, HRE GmbH, will be based in Stuttgart, Germany, and will offer the finest forged wheels in the world along with concierge-level service to enthusiasts in Europe.

SAN DIEGO, January 25, 2011 - HRE Performance Wheels, a long time global player and premier
manufacturer of bespoke forged alloy wheels for luxury and sports cars, has
opened a European division in Stuttgart, Germany. HRE GmbH will provide
motoring enthusiasts, dealers and vehicle manufacturers in the European
Union, North Africa and the Commonwealth of Independent States (CIS)
including Russia with the same exclusive, highly-engineered,
world-championship winning forged alloy wheels that North American customers
receive with the added benefit of having local sales support and the
concierge-level customer service its customers are accustomed to.

"At HRE we pride ourselves on manufacturing the finest and most
highly-engineered performance wheels in the world," said HRE Wheels CEO
Chris Luhnow. "We have customers around the globe that demand perfection, and
opening a new division in Germany was the next logical step as the business
continues to grow."

The European office will work on growing its customer base and
representing HRE at shows, races and events across Europe and beyond. It will
also stock popular wheel models in sizes and fitments for a variety of
European market sports and exotic cars, including Porsche, BMW, Audi,
Mercedes and Ferrari. Custom wheels will also be available.

The effort will be led by Alex Sittel, an automotive industry veteran who
has spent his entire career in the industry. "HRE is an iconic brand
worldwide and we will finally bring it to Europe. Its success in motorsports
coupled with German TUV certification will show European customers that HRE
is a serious contender in the European wheel market," Sittel said. "To join
the company is certainly outstanding. I am joining the best in the industry
and look forward to working with the team in California."

This announcement comes on the heels of HRE's recent unveiling of several
new wheel lines, as well as several motorsports accomplishments including a
Grand-Am road racing championship with the Fall-Line Motorsports BMW team,
which it sponsors. This is also one of the first times a North American
performance parts manufacturer has opened a division to export products to
Europe, all indicators of the brand's continued strength.

About HRE Performance Wheels:

HRE designs, engineers and manufactures 3-piece and 1-piece forged
aluminum wheels for Racing, Performance & Luxury cars and SUV's in its San
Diego, California-based, TUV-approved facility. HRE's bespoke wheel sets
offer a customized choice of offsets, widths and finishes, resulting in a
uniquely personal style and performance solution for each customer's
application. HRE wheels are sold through select high-end car dealerships,
specialty retailers and performance companies worldwide. For more
information, visit www.hrewheels.com or call +1-760-598-1960.

Dan Kahn of HRE Performance Wheels, +1-818-881-5246, Media at HREwheels.com