Hyper Island and SJ Join Forces to get Speed on the Digital Track

Two Swedish enterprises, the Swedish Rail (SJ) and the digital media school Hyper Island have joined forces. SJ takes the next step to enhance digital communication by becoming a Hyper Island Learning Partner.

STOCKHOLM, November 18 - We're proud to announce that SJ has been a Hyper Island learning partner
since April 2009.

In a learning partnership the Hyper Island student's creativity and deep
knowledge of the way to handle the digital media concept is combined with a
partner's ambition to move on forward - to a bright future.

    - "The Hyper Island students have exceeded our expectations by far every
      time. The inspiration we got from the students is helping us in our
      day-to-day work to get closer to our objective: using the new digital
      media as main media," says Maria Hoglund; Director Broad Media at SJ.

Her colleague Claes Lindholtz, Director Customer Program & Customer
Analysis at SJ agree:

    - "During the process of building a mobile phone prototype, the Hyper
      Island students where able to understand our rather complex IT and
      Business demands, and turned it into a well-designed and user-friendly
      application. The prototype have recently been presented at the event
      Oracle Open World in San Francisco, and got large attention as a social
      CRM tool."

SJ AB is the main player on the Swedish railway market with almost 50
percent of the total market shares and a turnover of approximately 9.03
billion SEK in 2008. SJ carries about 115 000 passengers every day.

    - "Working together with SJ has been incredibly rewarding for us as well
      as a natural step in taking our Learning Partner concept to the next
      level," says Mattias Hansson, CEO at Hyper Island.

Hyper Island

Hyper Island is a world leading authority on Digital Media and has been
producing top industry talent since 1995. Our students work at the forefront
of the digital media industry at leading agencies, around the word. At
present Hyper Island has 289 number of students.

For more information on the Hyper Island learning partnership, please
contact: Victoria Egler, Director of partnerships,
victoria.eglerhyperisland.se, +46-(0)70-832-3444 or

Christian Olsson, Marketing Director, Hyper Island, Stockholm +
Karlskrona, christian.olsson@hyperisland.se , Tel: +46-(0)738-222-454

For more information on the Hyper Island learning partnership, please contact: Victoria Egler, Director of partnerships, victoria.eglerhyperisland.se, +46-(0)70-832-3444 or Christian Olsson, Marketing Director, Hyper Island, Stockholm + Karlskrona, christian.olsson at hyperisland.se, Tel: +46-(0)738-222-454