Ideasbynet Reveals That the Average Mug is Used Over 2000 Times

SHEFFIELD, England, January 21, 2011 - Ideasbynet research shows that the average mug is used for 14.75 months,
and 4.75 hot drinks per day - over 2000 times in total.

With hot drinks such as coffee now being an essential part of many
people's morning routine, it is clear that the coffee mug offers a high level
of potential marketing opportunities.

Ideasbynet believes that promotional mugs (
www.ideasbynet.com/mugs-intro.htm) can allow companies to advertise
over 2000 times with every mug, making them an excellent investment to
promote a brand. These figures are based on how many times the first owner
will typically use a mug, as a mug may end up having several different owners
if, for example, if it is left in a workplace kitchen.

Marketing departments have been choosing customised coffee mugs as a way
of promoting their brand throughout 2010, with 10% of all Ideasbynet's sales
coming from their online mug range. The promotional mug trend is looking
strong as Ideasbynet's Xpresso 2 Go Travel Mug proved to be its fastest
selling promotional product of all time.

Patrick Hathaway, online marketing manager for Ideasbynet said: "More
coffee drinkers mean more mug users and more promotional opportunities. We at
Ideasbynet expect to see a further rise in coffee mug sales this year."

About Ideasbynet:

Ideasbynet is part of a marketing services group formed in 1985 that has
evolved to become the market leaders and one of the most trusted names for
promotional product ideas (www.ideasbynet.com/) including branded
corporate gifts, promotional pens
(www.ideasbynet.com/pens-and-writing-intro-page.htm), promotional
clothing, promotional eco gifts and other branded promotional products.

Ideasbynet.com was the first UK company to make business gifts and
promotional products instantly more accessible over the internet. With
Ideasbynet, one hour quotations, product availability, free virtual samples
and professional design services, are only a click away.

Strenuous efforts are made to ensure all products promoted on the website
are manufactured in an ethical and fair way. Wherever possible, it is
Ideasbynet's policy to favour promotional products manufactured using
environmentally responsible techniques and utilising recyclable materials.

    PR contact:
    Patrick Hathaway
    Online Marketing Manager
    Ideasbynet
    King's Croft
    Savage Lane
    Dore
    Sheffield
    S17 3GW
    +44(0)114-262-2050
    www.Ideasbynet.com

PR contact: Patrick Hathaway, Online Marketing Manager, Ideasbynet, King's Croft, Savage Lane, Dore, Sheffield, S17 3GW, +44(0)114-262-2050