INRIX Launches XD(TM) Traffic

By Inrix, PRNE
Tuesday, November 2, 2010

Premium Traffic Service Breaks Down Barriers to Next Generation Navigation and Personalized Driver Services

MUNICH, November 3, 2010 - Telematics Munich 2010 - INRIX(R), the leading provider of traffic and
driver services, launched XD(TM) Traffic, a new premium real-time and
predictive traffic service optimized for the delivery of next generation
connected navigation and driver services applications in the car, on mobile
devices and online. INRIX also announced Ford Motor Company will adopt XD
Traffic across all SYNC-equipped vehicles in 2011.



XD Traffic is the most accurate real-time and predictive traffic service
available in Europe and North America. Through INRIX's unique combination of
patented technologies, sophisticated analytics and development expertise, XD
Traffic powers the delivery of new traffic-enabled apps and experiences that
make navigation indispensible.

"Just as THX(R) cinema surround sound revolutionized how we experience
film, XD Traffic will transform how we navigate our world," said INRIX CEO
Bryan Mistele. "XD Traffic delivers a service that breaks through quality
barriers offering automakers and navigation providers with the premium
traffic information and toolset required to deliver navigation applications
for the daily driver."

Key Benefits of XD Traffic include:

    -- Extraordinary Apps. XD Traffic's accuracy and reliability powers
       automakers and navigation providers delivery of next generation driver
       services including:
       -- Busy Commuter(TM). More than just real-time traffic information
          displayed on a map, XD Traffic fuels better navigation solutions
          for the everyday driver. XD Traffic powered apps will always know
          the faster route, best time to leave, travel time and ETA. Besides
          commuters, XD Traffic adds value to apps for all types of drivers
          whether they're conducting sales calls, making deliveries or just
          out running holiday errands.
       -- Real-Time Speed Predictions & Traffic Forecasts. Only XD Traffic
          uses dynamic prediction models instead of historical data to
          provide a reliable snapshot of current traffic speeds when real-
          time data density is low or anomalies are detected. XD Traffic
          predictions go beyond historical models and their assumptions
          factoring in traffic speeds, weather conditions, school schedules
          and local events (sporting events, concerts, etc.) to deliver
          reliable traffic forecasts.
       -- Traffic Ahead. Like x-ray vision, XD Traffic continuously monitors
          traffic conditions along drivers' identifying traffic incidents
          with pinpointing accuracy. Whether it's an unexpected road closure
          or just a minor fender bender slowing things down, XD-powered apps
          alert drivers according to their preferences helping them avoid
          unexpected delays.
       -- Friend Ahead. XD Traffic easily connects with available 3rd party
          Application Programming Interfaces (APIs) for linking drivers to
          information they care about such as social networking sites like
          Twitter, Facebook and Foursquare. Drivers can be alerted when
          friends are close by and determine the best way to meet up.
    -- Extreme Accuracy. XD Traffic travel speeds are accurate within 5 mph
       of actual travel speeds 90 percent of the time. It is the first
       service to fuse agency, journalistic and community-based incident data
       to deliver more timely alerts, better routes and more accurate travel
       times and ETAs. As
       INRIX processes hundreds of thousands of data points from hundreds of
       sources every minute to update traffic information to our customers
       every 60 seconds, XD Traffic leverages INRIX's patented SpeedWaves(TM)
       technology to improve accuracy of traffic speeds on arterials and
       secondary roads by up to 70 percent. Beyond traditional ground truth
       testing, INRIX has developed F.A.S.T. (Fully Automated Speed Testing)
       to achieve continuous real-time analysis of our traffic information
       and travel times 24 hours a day 7 days a week. INRIX F.A.S.T. is a
       form of learning AI (artificial intelligence) that continuously
       examines planned vs. actual outcomes to improve route guidance, travel
       time predictions and ETAs.
    -- Exceptional Coverage Quality. INRIX's continuously expanding
       crowd-sourced network covers more roads in more cities and countries
       than any other high definition traffic service. Rolling out across all
       20 INRIX markets by the end of 2011, XD Traffic initially covers more
       than 450,000 miles/720,000 km of highways, motorways, arterials, city
       streets and secondary roads across Europe and North America with the
       best real-time and predictive traffic information available.
    -- Expedites Development. Optimized for INRIX's patent-pending TPEG
       Connect(TM) delivery channel, XD Traffic opens up new possibilities
       for delivering much richer traffic information and driver services in
       the car and on mobile devices. The INRIX DevZone offers XD Traffic
       customers access to hundreds of APIs and sample code libraries
       including resources for tapping into all dimensions of customers'
       lives including their contacts, calendars and social networks to
       deliver personalized commute alerts, route preferences,
       travel itineraries and new opportunities to connect to places and
       persons of interest along the way.
    The XD Traffic Mark of Quality
    Today's navigation apps come in many shapes and forms, ranging from
simple color-coded traffic maps or in-car navigation systems to traffic,
speed trap and "social driving" apps on GPS smartphones and other devices.
However, the quality of the traffic information powering these solutions
varies greatly depending on the provider, delivery method and type of device.
The majority of vehicle and mobile navigation systems on the market today are
designed to use basic, often limited traffic information like congestion and
accident alerts for presenting traffic conditions to drivers. As a result,
providers often miscalculate routes, travel times and ETAs as well as miss
important road closures or other traffic impacting events.

    Until now, automakers and navigation providers have been reluctant to
introduce new, more useful traffic-powered solutions over concerns of
reliability and customer satisfaction. XD Traffic makes much richer traffic
information available, including actual speeds on every road segment in the
road network. Instead of broadcasting the same traffic data to millions of
consumers and professionals, XD Traffic is designed to deliver highly
personalized traffic data using GPRS/GSM cellular connectivity and the
Internet for PCs.

    A Trusted Brand
    INRIX also is introducing a branding program to help customers
differentiate their traffic-powered solutions from competitors and boost
value with consumers. The XD Traffic badge can be used in applications,
advertising, on packaging and at point of sale giving consumers a
recognizable seal of quality they can rely on the help them save time, money
and use less fuel every day.

    XD Traffic is available immediately for INRIX partners and customers to
incorporate into their applications and devices. To learn more about XD
Traffic, go to to register for a free webinar planned for November
17, 2010 where INRIX Vice President of Product Management Ken Kranseler and
VP of Marketing Scott Sedlik will provide a detailed overview of the service
and the exciting new types of applications it makes possible.

    About INRIX
    INRIX(R) is a leading provider of highly accurate traffic and driver
services (, with more than 100 customers
and industry partners including the Ford Motor Company, MapQuest, Microsoft,
NAVIGON AG, TeleNav, I-95 Corridor Coalition, Tele Atlas, TTI, deCarta, TCS,
Telmap, ANWB and ADAC. INRIX's strategic partnerships across Europe extends
the delivery of the highest quality data and broadest coverage available for
personal navigation, mapping, telematics and other location-based service
applications in the car, online and on mobile devices.

    INRIX Traffic Services leverage sophisticated statistical analysis
techniques, originally developed by Microsoft Research, to aggregate and
enhance traffic-related information from hundreds of public and private
sources, including traditional road sensors and the company's unique network
of more than 3 million GPS-enabled vehicles and cellular devices. INRIX
delivers highly accurate real-time and historical traffic information today
for 20 countries across North America and Europe. To experience the traffic
technology revolution behind the next generation of navigation and
location-based service applications, visit
will not be displayed