International Medical News Group Launches Cardiology Product Zone in Partnership With Pure Incubation

MORRISTOWN, New Jersey, November 9, 2010 - International Medical News Group, LLC, an Elsevier company
that provides medical news and information to physicians, announced today the
launch of Cardiology Product Zone. This new product resource guide is
launched in partnership with Pure Incubation, a company that specializes in
developing data driven web properties and performance media programs that are
focused exclusively on the product buying process. Cardiology Product Zone
can be found on Internal Medicine News Digital Network at
www.internalmedicinenews.com, or accessed directly at
cardiology.internalmedicinenews.com.

Cardiology Product Zone provides immediate and comprehensive
access to critical information used in the medical buying process, including
videos, white papers, webcasts, case studies, and additional content
delivered in more than 20 digital formats. The new Cardiology Product Zone
launches with more than 4,500 product, company and resource listings devoted
exclusively to the cardiology market.

"The medical purchasing process is becoming increasingly
complex as buyers are relying more and more on a variety of online
information sources including vendor content, digital resources, and
independent research," said Alan Imhoff, President of International Medical
News Group (IMNG). "With the tremendous feedback we received from the Product
Zone on Skin & Allergy News Digital Network, launching the new Cardiology
Product Zone was the natural next step. No other cardiology product
information resource features the broad range of content found here. Along
with Cardiology Product Zone, we will also announce a new series of online
media programs to help our advertisers educate their prospects and establish
leadership positions within their product categories as well as qualify
validated sales leads."

The Cardiology Product Zone is a partnership between IMNG and
Pure Incubation and is powered by the technologies and web content resources
at www.MedicalProductGuide.com. "We are excited to further develop our
partnership with IMNG and to create the most comprehensive buying resource
for the cardiology market," said Melissa Chang, President and Founder of Pure
Incubation.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical
and medical information products and services. The company works in
partnership with the global science and health communities to publish more
than 2,000 journals, including The Lancet (www.thelancet.com/) and
Cell (www.cell.com/), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
SciVerse ScienceDirect (www.sciencedirect.com/), SciVerse Scopus
(www.scopus.com/), Reaxys (www.reaxys.com/), MD Consult
(www.mdconsult.com/) and Nursing Consult (
www.nursingconsult.com/), which enhance the productivity of science
and health professionals, and the SciVal suite (www.scival.com/) and
MEDai's Pinpoint Review (www.medai.com/), which help research and
health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier
(www.elsevier.com/), employs 7,000 people worldwide. The company is
part of Reed Elsevier Group PLC (www.reedelsevier.com/), a
world-leading publisher and information provider, which is jointly owned by
Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext
Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock
Exchange).

About Pure Incubation

Pure Incubation is an industry leader in powering the social buying
process for Healthcare and Technology markets, located in Topsfield, MA. The
company specializes in developing data driven web properties and performance
media programs that are focused exclusively on the product buying process.
Founded by Internet Media veterans, Pure Incubation develops proprietary
technologies (www.SauceTechnology.com) to manage its own media
properties (www.MedicalProductGuide.com and
www.EnterpriseGuide.com) and powers web properties via exclusive
partnerships with industry leaders in their respective specialty markets.

    Media Contact
    Jennifer Eckert
    +1(973)290-8235
    j.eckert@elsevier.com

Media Contact: Jennifer Eckert, +1(973)290-8235, j.eckert at elsevier.com