Introducing Vitesse, Europe's Avant-Garde Motorcycle Boot Company

NICE, France, April 26, 2010 - Vitesse was created by Caroline and John Mollanger - two
product and brand building experts with 20 years of experience at Nike Inc.
and Puma AG - on the evidence that too many motorcycle riders do not wear
moto boots.

(Photo:
www.newscom.com/cgi-bin/prnh/20100423/387768 )

Vitesse picked among the best talents worldwide for product
creation and brand development, to provide riders with the most qualitative
experience.

Get more riders to wear boots

At the intersection of product innovation, modern commerce and
progressive organization, Vitesse's mission is to get more riders to wear
boots.

1- The Vitesse Design DNA: Engineered for performance - designed for
everyday

The Vitesse boots collection blends innovative moto
performance with cutting-edge and comfortable styling.

Beyond traditional boots, Vitesse has developed 3 innovative
must-haves that will make riders confident when they ride; comfortable and
beautiful on and off the bike. The 2010 products are inspired by iconic
footwear such as work shoes, English gentlemen boots and vintage sneakers.

Hunt is available at a price of EUR 175 - size from 39 to 47

Glove is available at a price of EUR 200 - size from 39 to 47

Vulcan is available at a price of EUR 150 - size from 39 to 47

To see the Vitesse boots collection: www.vitessemoto.com/boots/

2- The V-Cockpit Technology : Performance for the People

Because lower leg traumas are the most frequent injuries when
crashing on a motorcycle, Vitesse has invented and patented the V-Cockpit. It
is an ankle management device that offers riders protection and comfort.

V-Cockpit is featured on every single Vitesse boot, because a
crash on a moped can be as bad as a crash on a sport-bike.

3- The Vitesse Store: a Simple, Direct, and Rewarding
Shopping Experience

To make sure most of the product value goes to the consumer
and to offer a rewarding shopping experience via direct communication,
Vitesse commercializes its boots via its own online store, at
www.vitessemoto.com.

While Vitesse boots are not cheap, they provide a great value
and are distinct from any other product on the market.

Pictures and Downloads

Please visit the Press section of our website to download
pictures or press kit www.vitessemoto.com/press/

Photo:
www.newscom.com/cgi-bin/prnh/20100423/387768

Contact: Caroline MOLLANGER, press at vitessemoto, +33-4-93-17-82-49