Issuu and Adform Partner to Exclusively Offer an End-to-End Interactive Publishing and Advertising Platform

Marketers and Advertisers Can Easily Create, Distribute, Manage and Measure Digital Content in a New Interactive Rich Media Format

NEW YORK, September 20, 2010 - Today Issuu, a leading digital publishing company, and Adform, a leading
ad-serving and tracking company, announces the launch of Issuu AdPages. This
new rich digital media format is integrated with the Adform end-to-end
advertising platform to expand the way companies promote their products and
services with target audiences. Issuu AdPages easily repurposes new or
existing traditional print marketing materials, such as advertisements,
catalogues and brochures. The Adform platform provides a powerful ad serving
& optimisation engine, combined with unique reporting and web analytics
features to effectively execute, manage and measure creative advertising
campaigns.

Focused on growing and sustaining business, organisations are tasked with
the challenge of leveraging content in new formats to effectively reach
broader audiences. Issuu AdPages offers a new interactive advertising
experience that supports business development efforts from increasing traffic
to driving lead generation efforts. Easy to use, this new rich media format
provides both time and cost savings and delivers measurable results.

"In a world where a business has a matter of seconds to make an
impression, it is more critical than ever to distribute key messages through
the right channels," said Bill Shaw, Chief Revenue Officer, U.S. of Issuu.
"We are excited to partner with Adform to offer an engaging online rich media
format that showcases a new approach to digital interactive advertising."

Issuu AdPages is integrated with the Adform centralized technology
platform designed to target, distribute and analyze marketing and advertising
efforts. Advanced reporting features provide users with real-time management,
optimisation and measurement tools. This hosted solution, accessible 24/7, is
easy to use and requires no additional technical expertise or resources.

"Adform is excited to exclusively partner with Issuu to distribute a new
rich media format that helps customers reach key audiences leveraging online
distribution channels", said Lars M. B. Anthonisen, Marketing Director of
Adform. "We are focused on supporting interactive and media agencies,
publishing companies, retail catalogue companies and general businesses with
an end-to-end platform to design, execute, manage and measure interactive
marketing and digital advertising efforts."

Availability

Issuu AdPages integrated with Adform is available through both Issuu at
www.issuu.com or Adform at www.adform.com. Customized demos can
be scheduled to explore the measurable impact of this unique interactive
publishing and advertising platform.

About Issuu

Issuu is the leading digital publishing platform delivering exceptional
reading experiences of magazines, books, catalogs, reports, advertisements
and more. Founded in 2007, Issuu has become a destination site with over 11
million visitors and a library of over 38 million pages published. Issuu is
trusted by Penguin Group, Google, World Bank Publications, Random House,
Siemens, Edelman, Guardian, The Telegraph, United Nations, and thousands of
hip indie publishers and cool companies. Issuu offices are located in New
York, London, Copenhagen, and Mumbai. For more information, visit
www.issuu.com.

About Adform

Adform is the leading provider of digital advertising products and
services. Founded in 2000, Adform offers a digital advertising platform
encompassing campaign planning, ad serving and campaign optimisation, search
engine marketing, web site analytics and reporting. Adform has leading
clients in all major industries worldwide and delivered campaigns for over
3,400 clients across 11,831 global web publishers in more than 20 countries
worldwide in 2009. Adform has offices in London, Stockholm, Oslo, Copenhagen,
Milan, Wroclaw and Vilnius. For more information, visit www.adform.com.

United States, Randy Orndorf, +1-917-547-8603, Randy at bizsightpartners.com, or United Kingdom, Jennifer Kahn, +44-7535-052-787, jennifer at bizsightpartners.com, both of BizSight Partners