iTouch in South Africa Becomes Buongiorno SA (Pty) Limited and Expands into Telecom Operators' B2B Business

A new name, a new Managing Director and a new direction in South Africa: the new Buongiorno South Africa expands into B2B Business with telecom operators following on from the success of the Recharge and Win Mobile marketing Solution platform throughout Europe and Asia.

CAPE TOWN, South Africa, June 8, 2010 - Buongiorno (Italy, MTA STAR: BNG), a global leader in mobile
entertainment, is pleased to announce that its operations iTouch in South
Africa, acquired in 2007, will be re-named Buongiorno SA. Buongiorno has
offices in 24 countries, annual revenue of EUR259 million in 2009 and direct
relationships with over 130 Telco operators through a portfolio of products
and services known for their innovation and reliability.

Buongiorno SA will be headed by a new MD, Hans Mol, who has
over ten years' experience in the information technology and cellular
industries. Most recently, Hans was the Founder & Director of Be-Mobile, a
provider in the local mobile space. His previous experience also includes
roles at Grapevine Media, Altech Namitech, Motivaction and Hewlett Packard.

Buongiorno SA will offer to telecom operators its suite of
battle tested solutions for Loyalty , CRM and Arpu boosting, following on
from the success of its RAW (Recharge and Win), Mobile marketing Solution
platform which has been fully deployed throughout Europe in partnerships with
leading telecom operators such as Telefonica O2,TelecomItalia Mobile,
Proximus and with Optus in Australia. The expansion into B2B services will
build on the existing B2C offering in South Africa.

Hans Mol, the new MD, Buongiorno SA, commented:

"It gives me great pleasure to be welcomed to the Buongiorno team in
South Africa. Buongiorno is a truly innovative and exciting business with a
unique position in the mobile telecoms sector. I look forward to joining the
team and developing the business as we begin the B2B activities and expand
the company's presence in the country."

Buongiorno, as a global leader in mobile entertainment and already
operating in 16 countries in Africa reaching 46% of the continent's mobile
population , possesses the technology and know-how to innovatively improve
network operators' CRM systems. Operators implement Buongiorno's real-time
solution, RAW (Recharge and Win), to better understand their customers,
reward loyalty with prizes redeemed in real-time, and in turn increase
retention and customer satisfaction. Buongiorno's "RAW" CRM solution and
technology is playing an increasingly important role within operators'
offerings. Due to the heightened competiveness of the market and challenging
economic conditions, operators increasingly seek ways to reward and retain
valuable customers, putting them first and improving their direct
relationships with them.

For more information about Buongiorno, please visit the
website www.buongiorno.com

media.relations at buongiorno.com; Tel. +39-02-582131