Ketchum and Prain Form Strategic Partnership in South Korea

By Ketchum Ltd, PRNE
Sunday, June 6, 2010

Two Premier Communications Networks Formalize Partnership, Providing Clients Expanded Regional and Global Capabilities

SEOUL, South Korea and LONDON, June 7, 2010 - Ketchum, a leading global public relations agency, and Prain, the largest
integrated public relations firm in South Korea, announced today the signing
of an exclusive affiliate agreement in South Korea. The collaboration
provides Prain clients access to a world-class public relations network
outside of South Korea while providing Ketchum clients the public relations
services of the market leader in South Korea. Prain is an indigenous South
Korean firm, well-respected for its media relations, market research and
public affairs primacy for leading Korean and international consumer goods,
technology, healthcare, and automotive companies and brands.

"Ketchum's partnership with Prain will provide our clients with deep
local market insight and expertise in South Korea and a professional approach
that complements Ketchum extremely well," said Jon Higgins, Ketchum senior
partner and CEO of international operations. "We are confident that through
our relationship we will be able to deliver on a world-class client-service
proposition in this important, growing market."

"Prain and Ketchum share a passion for bringing clients truly outstanding
results to help them succeed in the marketplace," said Sung-bin "SB" Jang,
executive director, Prain. "Together, our strategic and creative
capabilities, combined with local insight and international reach make this a
compelling partnership. This marks an exciting milestone in Prain's 10-year

Ketchum and its work with top global brands and corporations is well
recognized, having won numerous industry awards internationally, including
being honored with the Campaign of the Year by PRWeek U.S. for its work with
Dreyer's ice cream and Campaign of the Decade by the Holmes Report for its
work with Doritos (Frito-Lay). Noting the agency's long-standing client
partnerships, Ketchum was named Large PR Agency of the Year by the Holmes
Report, which also cites Ketchum's merger this year with number one European
communications consultancy, Pleon, as a major expansion to the agency's
international footprint in "a move that almost certainly elevated Ketchum
into the top four firms in the world."

Higgins will work closely with Prain as it is introduced and provides
service to Ketchum clients and neighboring North Asia operations, including
Ketchum Greater China, headed by Kenneth Chu, CEO, Greater China, and
Ketchum's strategic partner in Japan, Hakuhodo.

- Prain

Head Office: Shinyoung Building, 1-128 Shinmunno 2-ga, Jongno-gu, Seoul,

Representative: Sung-bin "SB" Jang, executive director

Tel: +82-2-722-2693

- Ketchum

Global Headquarters: 1285 Avenue of the Americas, New York, NY 10019,

Representatives: Raymond L. Kotcher, senior partner and worldwide CEO and
London-based Jon Higgins, senior partner and CEO, international

Tel: +44(0)207611-3500

About Ketchum

Named 2010 "Large Agency of the Year" by The Holmes Report, Ketchum ranks
among the largest global communications consultancies and leads the industry
in the U.K. and continental Europe as Ketchum Pleon. With five global
practices - Brand Marketing, Corporate, Healthcare, Food and Nutrition, and
Technology - and specialty capabilities that include Access Communications
(high- and consumer-tech PR), Concentric Communications (experiential
marketing, events and meetings), MMG (clinical trial recruitment), Ketchum
Global Research Network, and Ketchum Sports & Entertainment, Ketchum
leverages its marketing and corporate communication expertise to build brands
and reputations for clients. For more information on Ketchum, a unit of
Omnicom Group Inc. (NYSE:OMC), visit

About Prain

Prain was established in 2000 by Jason Yeo with two staff members. In
less than a decade, Prain has grown to become a leading full service Public
Relations firm with more than 120 employees, making it the largest
independent PR firm in Korea in terms of revenues, number of account
executives in various levels, scope of services, and number of both domestic
and international clients. Prain and its subsidiaries execute a variety of
public relations activities, including on and offline marketing, PR research
and evaluation, advertising, and event promotion for world-class companies
and governmental agencies. The company has specialists in a diverse range of
fields, including IT, finance and insurance, electronics, health care,
culture and entertainment (films, dramas and musicals), automotive, food and
beverage, apparel, construction and real estate development. In addition, the
company handles publicity for the large and small scale international fairs
and exhibitions.

Contact: Sung-bin "SB" Jang, +82(2)3210-9612, sbjang at; Robyn Massey, +44(0)7525-699463, robyn.massey at

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