Koolaburra Introduces The Modern Classic

Koolaburra sets the bar for innovation and functionality with an updated, fashion-forward and foot-friendly new line-up of sheepskin boots.

SANTA BARBARA, California, March 18, 2010 - Responding to recent publicity about the negative health impacts when
wearing sheepskin boots, premium and luxury sheepskin footwear brand
Koolaburra has accelerated the announcement of the launch of its newest
innovation The Modern Classic boot style. The Modern Classic incorporates the
best features of existing styles while updating the functionality, fit,
performance and look of the classic sheepskin boot. Koolaburra's Modern
Classic not only redefines the omnipresent classic style; more importantly,
it incorporates features found in athletic footwear, addressing the negative
impacts that the more common sheepskin boot can have on one's feet and
posture. In effect, the Modern Classic is a sheepskin boot that provides the
luxury of a sheepskin boot without damaging one's health and posture.

(Photo: www.newscom.com/cgi-bin/prnh/20100318/LA73016)

Each new style sports a sleek and feminine silhouette and accentuating
curves while providing a snug fit thanks to an inner zipper. But the real
innovation takes shape between the foot and the sidewalk: a tri-density
athletic construction consisting of a 100% rubber outsole for added traction
and durability, an EVA mid-sole, and a removable, anatomically molded EVA
foot bed for arch support, stability and comfort.

"A proper update of the classic sheepskin boot has been long overdue on
many levels and our approach to this challenge was simple," observes Kris
Zacharias, Chief Product Officer of Koolaburra. "Without departing too far
from our heritage we wanted to create a fresh and sleek Modern Classic
sheepskin boot inspired by our coastal environs and culture while improving
upon the comfort and durability-all with a Koolaburra twist. Thanks to a
tighter fit, ergonomic insole and traction tread sole, the Modern Classic is
intended to be worn for extended periods of time. We expect the Modern
Classic to be a cornerstone of the Koolaburra line and represent the
evolution of sheepskin boots for a new generation."

Three styles make up the introductory offering: the short style Cassidy
and tall style Marissa keep the look simple and accessible to a broad
consumer audience, while the fashion forward Micah takes the short shape and
adds a front-foot lacing system to form a snug fit. All three styles
incorporate 100% Grade-A Australian twinface sheepskin and are offered in the
traditional basic colors as well as metallic and patent treatments.

Koolaburra's Modern Classic will be sold in more than 350 department and
specialty stores commencing in Fall 2010 for MSRP $198 - $265.00US. The
collection will be launched at existing Koolaburra key retailers and it will
expand to include traditional classic sheepskin boot-style retailers, as well
as www.Koolaburra.com. Replacement in-soles, recommended every six months to
prolong the life of the boot, will be available in Fall 2010 for US$25.00 at
www.Koolaburra.com. Look for new styles of Modern Classics throughout the
2010-2011 season.

About Koolaburra:

Koolaburra is a privately held premium footwear manufacturer based in
Santa Barbara, California. The company was founded twenty years ago-long
before the height of the sheepskin boot craze. The firm currently makes
seasonal sheepskin footwear collections across the premium and luxury price
point. Koolaburra is known for irreverent, innovative and unique styles. For
more information visit: www.koolaburra.com.

    Contact:
    Koolaburra: Kenneth Loo, Director of Marketing
    +1-323-393-0536 / ken@koolaburra.com

Kenneth Loo, Director of Marketing of Koolaburra, +1-323-393-0536, ken at koolaburra.com