Landmark Weather Coverage Contract for Outdoor Festival Conducted in Belgium

ANTWERP, Belgium - WeatherBill (www.weatherbill.com) announced today a groundbreaking weather coverage contract purchased by Antwerpen Proeft (Taste of Antwerp), Belgium’s largest outdoor culinary festival.

Taste of Antwerp, in its third year, will take place August 21-23, 2009 during the Bollekesfeest. Taste of Antwerp turns the city into a gigantic open-air restaurant, and this year is set to be bigger than ever. More than 25 renowned chefs and caterers are registered to attend; bringing thousands of visitors to taste their small plates in Vlaamse Kaai aka Gedempte Zuiderdokken, Antwerp’s biggest square. Taste of Antwerp is at the top of summer tourist agendas in Antwerp during the end of August.

WeatherBill is supplying weather coverage for the festival that will pay Antwerpen Proeft if it rains more than 9.7mm per day during the event dates. Rainfall is measured at the official weather station in Antwerp Deurne.

“Attendees purchase food tickets when they arrive at the event. They don’t book in advance or pay an entry fee, so we rely on high turnout which could be negatively affected by rain,” explains Ward Ramaekers, the festival’s organizer, along with Claudia Engelen. “This year the festival has grown considerably in size, both in terms of venue and expected attendance. The weather in Belgium is notoriously unpredictable, and coupled with our accountability to bring in attendees, it made event weather coverage imperative.”

“Too much rain can heavily affect the event’s revenue,” says Jens Boening, Managing Director of WeatherBill UK Limited. “WeatherBill offers the only weather coverage that can be customized online or over the phone to protect event revenue when rain, snow, excess cold or heat lowers admission, parking, concession, and merchandise revenue. Payment is based on weather data, so there is no claims process and payment takes place automatically if bad weather happens.”

WeatherBill Inc. (www.weatherbill.com) provides the only online service that allows businesses in Europe and around the world to protect revenue and control costs from the impact of bad weather. Founded by CEO David Friedberg and CTO Siraj Khaliq, former Google team members, WeatherBill is funded by New Enterprise Associates, Index Ventures, and Allen & Company and is backed by Nephila Capital, one of the world’s largest weather risk and catastrophe reinsurance fund managers.

Source: WeatherBill

Belgium: Ward Ramaekers, +32-497-41-84-58, office at aproeft.be; or International: Regina Sinsky, regina at weatherbill.com, +1-415-762-4378