Light Reading Debuts Communication Industry's First Live Video Broadcast Event With Embedded Twitter Feed

NEW YORK, December 14 - TechWeb's Light Reading (www.lightreading.com), the leading media company
serving the worldwide communications industry, and Heavy Reading
(www.heavyreading.com), its prestigious market research division, ran their
first interactive video broadcast combined with a live twitter feed on
Thursday, Dec. 10. The video broadcast, IP Goes Mobile: Redefining LTE
Wireless Broadband, was sponsored by Alcatel-Lucent.

The broadcast included Heavy Reading Senior Analyst and Mobile 4G expert
Gabriel Brown who moderated the broadcast as well as the twitter function.
Paul Mankiewich, Wireless CTO at Alcatel-Lucent, and Michael J. Schabel,
General Manager at Alcatel-Lucent Ventures
(www.linkedin.com/companies/alcatel-lucent), spoke via live broadcast.
The broadcast had 888 registrants and was attended by 317 attendees from 41
countries watching the live video and tweeting throughout this hour-long
event.

"This is an example of how Light Reading, which is already by far the
Webinar and virtual event leader in the telecom space, is pushing the
envelope in creating new ways to create interaction and relationships between
its audience of executives who work for communications service providers and
the telecommunications industry that serves them," says Joseph Braue, Group
Director and Senior Vice President of Light Reading.

This live broadcast addressed Alcatel-Lucent Bell Lab findings in today's
wireless data networks including how a migration to LTE will promote
optimization of full-stream service costs while delivering an always-on
wireless broadband subscriber experience; how we can leverage network
self-optimizing techniques to enhance the user experience in the face of
ever-growing congestion; and what work we can do now to drive coordination
between the LTE network and application providers to enable application
delivery that is highly reliable and profitable.

"It is important to continue to develop formats for online information
sharing and discussion," says Heavy Reading's Brown. "Our aim is to make
industry expertise easily accessible to a global audience. There is a
tremendous thirst for quality information on the mobile network market as 3G
and LTE technologies evolve. We hope everybody enjoyed the event."

This live video broadcast included a twitter feed that was integrated
into the event platform, allowing attendees access to twitter directly from
the event console. Attendees had the opportunity before and during the
broadcast to follow the twitter conversation at www.twitter.com/ltelive.
Attendees were also able to tweet from the event console during the live
broadcast while still watching the video portion.

The video broadcast will be available for on-demand viewing on Tuesday
here: www.lightreading.com/webinar_archives.asp

    Contact:
    Amy Averbook
    Director of Corporate Marketing
    Light Reading
    averbook@lightreading.com
    +1-212-600-3373

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market-leading, award-winning
InformationWeek, TechNet, MSDN, and Wall Street & Technology magazines.
TechWeb also provides end-to-end services including next-generation
performance marketing, integrated media, research, and analyst services.
TechWeb is a division of United Business Media, a global provider of news
distribution and specialist information services with a market capitalization
of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting, and monitoring; and, the development and
monetization of B2B communities and markets. UBM's businesses inform markets
and serve professional commercial communities - from doctors to game
developers, from journalists to jewelry traders, from farmers to pharmacists
- with integrated events, online, print and business information products.
Our 6,500 staff in more than 30 countries are organized into specialist teams
that serve these communities, bringing buyers and sellers together, helping
them to do business and their markets to work effectively and efficiently.
For more information, go to www.unitedbusinessmedia.com.

Amy Averbook, Director of Corporate Marketing, Light Reading, +1-212-600-3373, averbook at lightreading.com